|Advice on Web Analytics Choice|
WebTrends vs Coremetrics vs Omniture vs WSS
We are a large dynamic consumer site with over 40 different country versions and we are looking for a web analytics solution. We are willing to pay for a high end solution because we believe the ROI will work. However we want to make sure we go with a major player so we don't invest in software that becomes obsolete.
Has anyone else had experience deciding between the big vendors (WebTrends, Coremetrics, Omniture and WSS)? How do you think their features and customer support compare? Who do you think will be the industry leader?
You will nearly always get what you pay for. Determine your reporting needs--what questions do you want to answer, etc--before you do anything else. You can't select a good solution to answer undefined questions. Do a trial install and run--using your logs--with any solution to which you are giving serious consideration. Provider support through the selection process should give you some clues about ongoing support.
I've only worked with WebTrends to date, and not for very long as I'm new to analytics, but I've been impressed so far. There's a lot of power there, but getting it set up to really take advantage of WT's more advanced features may be worth outsourcing depending on your in-house expertise--getting your value out of the investment is going to rely on using the right tool in the right way. I've heard less-than-flattering things about Omniture's post-sales support, but that is hearsay, so take it with a grain of salt.
Not that it necessarily makes a difference, but Omniture & Coremetrics have recently been sued for patent violations by NetTracker--along with most of the analytics major players, but not WebTrends. Seems they have been very cautious about patent violations for quite some time.
If selecting an analytics package becomes overwhelming, give consideration to hiring a consultant or firm that specializes in evaluating needs, assisting in selection and implementation (and then some) for analytics tools. Given the potential size of the investment, the additional up-front investment for expert input can be a real savings--unless you or someone at your company is an expert, of course! Most of the analytics vendors have easy-to-find partner lists of firms with their seal of approval.
[edited by: Receptional at 9:25 am (utc) on June 28, 2005]
[edit reason] Not edited but before WebmasterWorld gets into trouble, please see msg 4 [/edit]
I've worked with several analytic packages including WebTrends, IBM Surfaid, LiveStats, NetTracker, etc.
If you want to track buying cycle / sales your better off with Omniture. However, most of the packages I've
mentioned will do the job for you.
What you need to have is two things:
1. The ability to catagorize all of your activity anyway you want (and you'll need to give that some thought)
2. A high level of abstraction so you don't see
too many details and can focus on the important trends.
Hope this helps,
|Not that it necessarily makes a difference, but Omniture & Coremetrics have recently been sued for patent violations by NetTracker |
Correction: They have been sued by NetRatings, not NetTracker.
Thanks for the correction, Frank--there are a lot of names involved in the suit now, so I'm using that as my excuse.
A boutique player is Podium Analytics. It has been specifically designed for multi-language sites targeting multiple countries and handles double-byte characters with ease. You can filter search traffic by language set (Japanese, Chinese, Korean, Arabic etc) and by country, which is pretty useful for sites like this.
But, if you are after industry-leading names, this is not for you.
Onmniture offers the most, but might be the most expensive as well.
I have found that there are two people who have impressed me. Omniture and Site Intelligence. (We use site Intelligence)
Omniture is a good looking too, will impress people with the graphical front end etc. No question it does what it needes to.
SI is an analyst tool which is v.powerful and if you set it up, will serve your needs very well. We have this working with our other systems too.
Another consideration is how they will charge you.
From memory Omniture charge on a CPM basis ( I am sure I will be corrected in needed ) and other charge on a licence arrangement.
I hope that helps.