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Adwords separate referrer?
Is it possible to differentiate between organic and adwords with referrer?
SuperSport




msg:896250
 6:48 pm on Sep 16, 2004 (gmt 0)

Do Google Adwords show up with a slightly different referrer than the organic traffic? I know you can track with tracking codes using various software apps from ClickTracks all the way up to Omniture, but can you tell just by looking at the naked logs?

 

larryn




msg:896251
 8:15 pm on Sep 16, 2004 (gmt 0)

SuperSport,

The only way I've seen is when google sends you an AdSense referral - they all appear to come from the domain googlesyndication. Thats why tracking query fields or a special google entry page are the best ways to do that.

If you think about it, having the same referrer does make sense as either way they are clicking on a google web page, either in search results or from an ad.

SuperSport




msg:896252
 8:53 pm on Sep 16, 2004 (gmt 0)

I would like to have the same referrer, but just a pointer in there or key that tells you it is an Adword click.

larryn




msg:896253
 1:29 pm on Sep 20, 2004 (gmt 0)

Supersport,

The only way I can think of to do that is using two Adword entries and the limiting where they appear in either the 'search network' or 'content network'.

cgrantski




msg:896254
 2:34 pm on Sep 20, 2004 (gmt 0)

Can you explain "organic traffic", in your original question?

If by "organic" you mean unpaid clicks (vs paid clicks), there are only 2 ways to know and both involve setting up the ads so they can be tracked. 1)is if you set up the original ads to have a tracking parameter in the URL, the way Overture will do for you automatically if you turn URL tracking on. 2) is if all your AdWords ads point to some kind of landing page that is only used by AdWords ads.

If by "organic" you mean Content Match vs search engine match, the "googlesyndication" method can do it, I think, but it's just as easy to examine the list of referrers directly and separate the search engines from the others.

monkeythumpa




msg:896255
 8:29 pm on Sep 20, 2004 (gmt 0)

I get this for google ads:
pagead2.googlesyndication.com

And this for natural searches:
google.com (or whatever your country uses for TLDs)

The only way I can seperate Overture and the sites they run on is through tracking strings.

cgrantski




msg:896256
 1:41 am on Sep 21, 2004 (gmt 0)

On the other hand, I get this referrer for google AdWords: www.google.com.

I put markers on the AdWord URLs so I can see the referrers.

Other AdWords hits' referrers in the last few minutes:

(I'm going to spell out dot-com in order to not create links)

mysearch.myway-dot-com
aolsearch.aol-dot-com
landing.domainsponsor-dot-com
search.information-dot-com
kellysearch-dot-com
search.netster-dot-com
google.co-dot-uk
ask-dot-com
comcast-dot-net/websearch/
bellsouth-dot-net/s/
infospace-dot-com
anywho-dot-com
nextag-dot-com
connecticut.cox-dot-net/search/

and on and on.

These referrers are not distinguishable as google adwords hits. You have to have a parameter in the URL you set up in Google. Or have a special landing page.

I don't use content match so I don't get AdSense hits.

nuclei




msg:896257
 2:03 am on Sep 21, 2004 (gmt 0)

We have built a tracker that allows you to track where the hits are from be it organic search, adwords ads, or adsense ads. If you would like the php tracker and viewer drop me a stickymail.

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