what's a good number of pages for people to look at - our site is 90% content with a small bit of affiliate and other misc stuff - mostly content (travel stuff - things to see/do/drink/sleep on etc) - 16 pages a visit on average (increaing as I add content).
An average of 16 pages sounds very good to me -- we're nowhere near that for our travel site. But I'd suspect the number of pages would have a lot to do with the way the site is structured. Is the whole site about one destination, with information spread out over a lot of pages?
yes its three countries (within SE Asia) and is broken down into a lot of smallish pages - eg country->region->province->location-> then listings (accommodation, restaurants, activities and so on) so a US example would be something like:
USA->California->LA->Venice Beach->Places to eat ... etc etc
I should have mentioned something about structure in the lead post - no doubt makes it difficult to generalise