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Website Analytics - Tracking and Logging Forum

    
Overture Tracking
How to separate Overture results from general web searches?
pageoneresults




msg:904522
 4:52 pm on Oct 22, 2001 (gmt 0)

A question has just come up that I cannot give an accurate answer to. I have a client who is utilizing Overture. They've got a fairly long list of keywords that they are bidding on and there are quite a few visitors coming in from various partners.

How do the rest of you separate out your Overture traffic from general web searches?

 

seth_wilde




msg:904523
 5:22 pm on Oct 22, 2001 (gmt 0)

You need to use a tracking url that will only be used for overture. You cando this by just adding "?source=overture" to your urls.

pageoneresults




msg:904524
 5:23 pm on Oct 22, 2001 (gmt 0)

Thanks seth, I'm familiar with the URL information and was just wondering if there are any other ways to do this without going that route.

If I add the URL feature, I will need to have duplicate pages since the current URL's are already indexed by other SE's.

pageoneresults




msg:904525
 5:34 pm on Oct 22, 2001 (gmt 0)

Nevermind seth, I figured it out. The tracking code is unique to the URL's listed with Overture and does not affect the main URL's being promoted elsewhere. Hey, thanks for the info!

seth_wilde




msg:904526
 5:34 pm on Oct 22, 2001 (gmt 0)

"If I add the URL feature, I will need to have duplicate pages since the current URL's are already indexed by other SE's."

With the above method you don't have to actually create new pages.....you just add it to your existing url string in overture (it just shows up in your logs)....

If you did decide to actually create dupe pages for overture, I would use a robot.txt to block all spiders from the dupe....

seth_wilde




msg:904527
 5:42 pm on Oct 22, 2001 (gmt 0)

your to fast :)

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