>>Why isn't it as simple as the guy has a traffic pipe that you haven't yet worked out?
Perhaps I am not as stupid as you imply ;) That was my first assumption, which was why I examined the situation in the first place.
I have become intrigued enough to get the other guys traffic analysis (is nothing sacred in life) ;)
Basically it does not have great traffic. 600 total unique visits a day on average to his referral site. That figure fits with what I would have expected. The site contains in total details of hundreds of hotels across all its pages
The main page with my client on gets 50 unique a day, and 15 a day of these are now being referred to my clients site. Clients logs show referrals from that page. There are 3 other pages with my clients details on and these generate a further 15 referrals a day, making 30 referals a day in total.
I have spent a lot of time trying to see if it is a traffic pipe that I have not yet worked out. I remain convinced that the balance of probability is that there is another explanation!
That is an annual rate of over 10,000 referrals a year, and in the uk hotel business is an outstanding figure. Many hotels will struggle to get 10,000 visits to their own site in total.I have access to lots of hotel logs and know what referral numbers are across the board. Anything over 1000 unique a year is good. Anything under 100 is normal
The main referral page for my client has 72 hotels on it, my clients is bang in the middle of this list, and has an ordinary entry, in other words nothing distinguishes it from the 71 other entries.
The referral page is an unordered list, and the site itself is not well positioned on serps. There are no niche terms either, their logs show that there are none.
It seems, to say the least, unlikely that 1 in 3 visitors to that page is going to click on my clients hotel url as a single choice. Statistically this suggests that each visitor to the referral page is clicking through to 20 or 30 hotels.
I remain convinced that the traffic to the referral site is unlikely to generate that number of referrals. It appears to be an ordinary site, with no special gismos, no special navigation or layout, no remarkable search engine positioning. I would have expected it to have around 100 referrals a year, it is delivering 10,000. Having looked into it, I remain convinced that it cannot have more than that in genuine referrals.
Any site that delivered 10,000 a year referrals to a hotel site would be a nice little earner (no I won't sticky anyone the url) if it was genuine. I will just keep on trucking to see if I can explain the traffic