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Site Graphics and Multimedia Design Forum

    
"NEW" Graphics...
cheesy, but effective?
mivox

WebmasterWorld Senior Member mivox us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 76 posted 2:06 am on Mar 9, 2001 (gmt 0)

I just added a new feature to a site last night, and added a link on the front page with a flashy "NEW" [absak.com] graphic next to it... italic bold red letters with a yellow 'flash' behind them. The rest of the page (and site) are fairly subdued, graphically, so the tacky little "NEW" graphic stands out.

"Kinda cheesy" I thought, but when I check the stats this morning, the new page is one of the top 5 most requested files for the last 12 hours...

Anyone else notice this startling sort of effect when using relatively tasteless graphic accents? What sort of images have you found are most effective?

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 76 posted 2:57 am on Mar 9, 2001 (gmt 0)

The war between aesthetics and effectiveness! Reminds me of a site where some items are featured on sale for various periods. We barely saw an up-tick in purchases until I made the "SALE" graphic bright red and flashing -- my client made me do it :( It worked.

GWJ



 
Msg#: 76 posted 12:40 pm on Mar 9, 2001 (gmt 0)

Mivox,

I've noticed the same thing. When I run sales I put the items on one page. Next to the link to that page I use yellow background/red text "sale" graphic and it really seems to draw people in. I think on my next sale run I will try one week without "tacky graphic" and one week with just to see the difference but I believe you are right on the nose.

Brian

mivox

WebmasterWorld Senior Member mivox us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 76 posted 6:46 pm on Mar 9, 2001 (gmt 0)

> made the "SALE" graphic bright red and flashing

Awful, isn't it? But it does seem to bring in the traffic. *sigh* I figure, I can live with the lack of taste, as long as I keep the graphics fairly small...

I wonder if I should make our sale graphic blink? *ugh*

knighty

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 76 posted 2:05 pm on Mar 12, 2001 (gmt 0)

Tacky is best!

I have found that most users seem to have no taste what so ever!

I get comments from people about how much they like certain stuff which is puke to look at, generally what ever you think looked cool 2 years ago seems to be what joe public likes now.

When trying to entice users into a paticular area of the site a bright, eye catching images (eye catching in the barbed wire catching sense) seems to pile em in.

Whats the thing that stands out most on a really nice laid out site? A tacky gross graphic.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 76 posted 2:15 pm on Mar 12, 2001 (gmt 0)

There's one technique I use to get images to pop. It's particularly useful if a graphic has ever been in print -- aince once it's been in print, the full color gamut of what can be displayed on screen has been chopped off by a trip through CMYK color space.

So, I always put those images into Photoshop and crank up the "saturation" slider. It's amazing how much brighter things can get.

Sometimes I even think I get the visitor's attention without making anything blink!

rcjordan

WebmasterWorld Senior Member rcjordan us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 76 posted 2:44 pm on Mar 12, 2001 (gmt 0)

>the thing that stands out most on a really nice laid out site? A tacky gross graphic

I've found the 16-color palette to be a handy kit for colors that are tacky-but-eye-catching.

Also, irregular shapes draw the eye (but the "splatter" used in New or Sale is worn out) -try a parallelogram with odd angles or a trapezoid. Most web pages are built on rectangles, straight lines running at odd angles break the pattern. While I'm at it, for some reason arcs and circles just don't catch my attention that well, and "feathered" or washed out edges are artsy, but too sedate. I'd stay away from those.

mivox

WebmasterWorld Senior Member mivox us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 76 posted 7:20 pm on Mar 12, 2001 (gmt 0)

I dunno, I'm using the traditional "starburst" background on this "new" graphic...

You'd think it would be tired and worn out by now, but I think on some level, most people have been conditioned to see the color red and/or a starburst background as something that leads to a "SALE" or something exciting and "NEW"... and everyone loves NEW exciting SALE items, right?

It's the K-Mart-ization of graphic design... I don't know whether to thank the 50s marketers who started it, or swear loudly at them.

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