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Site Graphics and Multimedia Design Forum

Resizing a banner creative
12k is way too low and Im struggling!

 1:25 pm on Apr 22, 2003 (gmt 0)

Hello all

Ive searched for threads on resizing tips - its a common theme in this forum and there are many solutions to many similar problems but I still havent found the answer for my particular conundrum.

I am creating a simple banner - no flash or dynamics - that must be lower than 12k in size and have put together a selection of text, graphics and some special effects using Fireworks. I then use Paintshop to optimise the jpeg appearance and this obviously works to a degree.

However if I drop below 20k the quality drops markedly and the result is unacceptable.

Has anyone got any tips using FW or Paintshop to help me reduce the size below 12k - or close to it - without the dramatic loss of quality? I have tried playing with the colours and selective optimising of certain graphics but to no avail.

There isnt much on here regarding FW and to be honest Im not that clever on it (surprise surprise!) but I have tried the optimise panel and jpeg solutions but without success.

Any help gratefully received!




 1:31 pm on Apr 22, 2003 (gmt 0)

I'll need to have a look at the banner to see what can be done. Can you post it somewhere or sticky me?


 1:37 pm on Apr 22, 2003 (gmt 0)

What are the dimentions of the graphic?


 1:44 pm on Apr 22, 2003 (gmt 0)

The dimensions are 120 x 600 px - its a skyscraper for a large UK referrer

(Gingerbreadman - I'll sticky you with the details)


 1:55 pm on Apr 22, 2003 (gmt 0)

What is your dpi?


 2:22 pm on Apr 22, 2003 (gmt 0)

Now youre getting technical!

dpi is 300 - I think but I havent got a clue how to alter this. Presume the higher this is the larger the file? Could this be where I start?


 2:24 pm on Apr 22, 2003 (gmt 0)

Yes drop it to 72. 300 is print quality. Not sure how to do it in fireworks.


 2:30 pm on Apr 22, 2003 (gmt 0)

Thanks - I'll revert to the help files in FW & Paintshop and give it a go.


 2:41 pm on Apr 22, 2003 (gmt 0)

I had fits with the same issue. My main logo is still pretty fat, but I'm down to 18 for a file 390x160 and I just haven't bothered to really work at reducing it more.

One thing you might have learned already is to work with the file in paintshop pro as a gif or PNP file.

Don't save it to jpg format til that last save, because every time you re-save it, it strips out detail to compress it.

You can sticky me for help with psp, maybe we can do something with your file. I'm sure you've looked at the tutorials at the psp pro site as well? Other resources for learning to work with your graphics are on aol in the graphics forum.



 2:42 pm on Apr 22, 2003 (gmt 0)

If you have the original photo, you'll get a higher quality image if you rescan it at 72 dpi rather than having photoshop, etc. do it from the 300 dpi scan that you have.


 3:40 pm on Apr 22, 2003 (gmt 0)

Thanks for your help guys n gals
I'll plug away



 5:10 pm on Apr 22, 2003 (gmt 0)


I've sent you what I would have done.

Would have been better if I had the time.



 6:26 pm on Apr 22, 2003 (gmt 0)

Once you give it another go at 72dpi, if you're still not hitting your target size, here are a few suggestions:

I always start off planning banners as GIF files. Cuts down on fine details and special effects (both of which increase file size).

Most gfx software gives you the option of selectively removing single colors in the GIF output dialog. If you're using drop shadows or gradients in the design, you can often shrink the file size by removing a few "too close to call" near-duplicate colors from the palette.

If it's STILL not working out, start axing the special effects... they might look shiny and nice, but if you're looking at a 17K file that needs to be 12, that extra bevel might make all the difference.


 6:40 pm on Apr 22, 2003 (gmt 0)

Ive just received gingerbreadmans version of my troublesome banner and guess what - its perfect! Far better than anything I could have put together. Thanks for your time breadman.

Ive resolved todays problem but still need to put into practice what Ive learned - one thing I forgot to mention was that some photo images were embedded into the banner and this obviously didnt help.

Thanks to all for your advice.

WW once again does the business.


 7:08 pm on Apr 22, 2003 (gmt 0)

gingerbreadman, to keep the discussion useful for everyone on the boards, would you care to share some of the techniques you used for minimizing the file size for the banner?



 7:50 am on Apr 23, 2003 (gmt 0)

Only after looking at the banner could I ascertain how best to go about optimizing the banner to around the 12k mark.

Claimsweb sent me the banner,as a jpg, to have a look at and I noticed the lossy compression had caused to much degradation quality.

For those that don't know...

GIF employs a different type of compression than JPG. GIF's compression is called "lossless" literally meaning "doesn't lose quality" when compressed. JPG employs "lossy" compression which literally means the image "loses" quality during the compression process. Even though the file size is slightly smaller in one of the JPG versions than the GIF, the image's quality is sadly lacking.

The banner consisted of black text on a white background and pictures.

A lossy method of compression would work best for the images (with lots of colours) but GIF compression would work better with the text.

I rebuilt the banner, taking the logo directly from the website, removed the images and optimized the banner as a GIF. The file size got down to the right size with very little noticeable deterioration in quality.

I perhaps cheated by removing the pictures but I focused more on the branding of the banner and repeated the use of colours so that I could optimise the graphic using less than 25 colours as opposed to the full 256.

Sticky me if you want to see the result.

Hope this helps.


 5:44 pm on Apr 28, 2003 (gmt 0)

Thanks for the information. :) That's pretty much what I was thinking... Photos on the web are such a PITA.

I've seen some really nice background photo banners that used monotone photos in gif images, but it depends enitrely on how much the photo can be simplified.

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