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Site Graphics and Multimedia Design Forum

influence of color

 6:17 pm on Oct 21, 2001 (gmt 0)

Walls, websites... pretty much the same.

Accents of red can greet guests in an entry or add a cozy touch to a den. Yellows, good for home offices and kitchens, can inspire creativity.

Need a room to rejuvenate your soul? Passive colors, such as blue, green and purple, help pacify and restore. They work well in bedrooms or restful sitting rooms. If, however, your home is in a cold climate, the cool colors might be too “chilly,” so you might want to add some visual warmth with sunny accents to spark your spirit.

Neutral colors, such as beige, gray, white and taupe, help bridge other colors and rooms. Dark neutrals tone down other colors, while crisp white intensifies them.

Which individual hues speak to you? [berkeleydaily.org]



 6:32 pm on Oct 21, 2001 (gmt 0)

Hi Rcjordan,

I find pastels and lighter shades of blue and green relaxing and comforting. I tend to use these when designing sites. 'Warm' colours make me feel warm too.


 8:10 pm on Oct 21, 2001 (gmt 0)

Interesting article there RC. Another reference worth a read is this color symbolism chart [webdesign.about.com].

Colour selection has to compliment a site's "message" and "tone". We've had huge difficulty with colour selections (lots of dissent in the ranks without somebody in our team with a real appreciation and ability to lead the way).

With most user's colour resolutions capable of going way beyond the 256 safe web colours it's made the job of selection a bit harder.


 8:54 pm on Oct 21, 2001 (gmt 0)

>had huge difficulty with colour selections lots of dissent in the ranks

FreeBee, I hadn't looked at your site (might spend $$$), but -in my mind- there was a stereotypical color set often used in the US for your market 'theme.' Basically, deep green, orange, yellow, tan, and black. That's what immediately came to mind. Then, wondering if I was right, I pulled your business card... yep, I hit it, except you used beige instead of tan.

But, because it is a stereotype, someone could make an argument that you should break away, visually separating your site. I still haven't looked, what did you decide?

Luke, I'm the same way. But used too much and everything gets bland, like a hospital corridor... always pastel green and light beige. Then again, I've seen some great looking sites done in 4 shades of grey, so it's not ALL color.


 9:00 pm on Oct 21, 2001 (gmt 0)


I know what you mean, I like those colours but they just don't work, they're too common, boring.


 9:28 pm on Oct 21, 2001 (gmt 0)

> I still haven't looked, what did you decide?

We have a makeover of our main site (co.uk) in the pipeline - sticking with lots of white space with dark red and other warm tones for fine detail.

But the debate continues this end on a new, smaller, region-specific site: current thinking is navy blue backing with 3 pastel shades for detail - I can see a fight brewing ;) (I'll drop a note when there's an outcome)


 9:39 pm on Oct 21, 2001 (gmt 0)

Here is a really great article [webtechniques.com] on psychological effects of color and shape on website design. For example, orange means "Energy, balance, warmth". I actually found the shape information to be even more enlightening. It uses the example of FedEx's logo. In the letters, the negative space between E and x create an arrow, which has both a rectangular and triangular shape(besides signifying movement), and it explains what that means. A good read.

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