|What is the bottom line effect of Y! changes on referals?|
Realities vs. Conjectures: log file evidence
Maybe now it is time to look at the first real evidence of how the Y! new SERPS are affecting refferals...
Just had a quick look at our logs for the first 2 full days since the Y! change. Comparing against averages for Thursdays and Fridays over the past 2 months.
1. There still seems to be "yahoo.google" hits, but added toegther with new "pure yahoo" hits for sites that are not in the Y! directory I am not seeing any substantial "gain" for these sites at this early stage due to the change. ("yahoo + yahoo.google referrals seem to be quite similar to just yahoo.google hits in previous weeks.)
2. Interestingly, those sites that are already in Y! directory (but well ranked in Google pure) seem to be going even slightly better.
We have suffered from the loss of Google titles and descriptions from yahoo.google as the new deault combined Y! serps use out of date titles and descriptions. We also have good rankings of google for all sites. We also have never paid for our Y! listings. So our position is probably different from others..
I guess I am saying lets share the actual results of the Y! changes on our actual referrals, and maybe even how well targeted the new Y! results are. In our case there has been little substantial effect on our referrals from yahoo overall, at this early stage. But we are just one case. It's hardly earth shattering to suggest that you need good listings in both, but this may just be the boring realistic truth.
An early hypothesis... Those who have paid Y! for directory listings may not necessarilly be worried that those who are not in Y! but just well placed in Google have just gained a major windfall at their expense...
Site a - traffic down 50% since the change, this site didn't make much money anyway so it doesn't matter.
Site b - uniques up slightly, maybe less than 5%. Much less of an increase than I would have thought based on the Google rankings for the top pages. They must be for terms that are not searched for much in Yahoo. Pageviews up 25%. Sales up slightly.
[edited by: Jane_Doe at 5:08 pm (utc) on Oct. 12, 2002]
Below are referrals for search.yahoo.com for the only site I have listed:
Sun Oct 06th, 2002 0
Mon Oct 07th, 2002 3
Tue Oct 08th, 2002 2
Wed Oct 09th, 2002 8
Thu Oct 10th, 2002 17
Fri Oct 11th, 2002 24
Although I show a substantial increase in referrals Thursday and Friday, so far it hasn't tranlated into tangible business.
Below are figures for google.yahoo.com:
Sun Oct 06th, 2002 5
Mon Oct 07th, 2002 17
Tue Oct 08th, 2002 8
Wed Oct 09th, 2002 8
Thu Oct 10th, 2002 0
Fri Oct 11th, 2002 0
Hope this helps.
For short term comparison, below are figures for yahoo and yahoogle for the previous week:
Sun Sep 29th, 2002 5
Mon Sep 30th, 2002 9
Tue Oct 01st, 2002 11
Wed Oct 02nd, 2002 9
Thu Oct 03rd, 2002 4
Fri Oct 04th, 2002 4
Sat Oct 05th, 2002 2
Sun Sep 29th, 2002 1
Mon Sep 30th, 2002 1
Tue Oct 01st, 2002 2
Wed Oct 02nd, 2002 3
Thu Oct 03rd, 2002 0
Fri Oct 04th, 2002 0
Sat Oct 05th, 2002 0
|Maybe now it is time to look at the first real evidence of how the Y! new SERPS are affecting refferals |
I am not sure that the question has any statistical significance. Assuming Yahoo queries have not substantially altered over that short period, then total referals from Yahoo to all sites will be the same, immediately before and after their change.
Some sites will win and some sites will lose!
hi cornwall. I dont understand what you are saying..
|total referals from Yahoo to all sites will be the same, immediately before and after their change. |
|Some sites will win and some sites will lose! |
What im suggesting we do is to compare in what ways the new Y! is affecting referrals since that is the bottom line. Basically trying to get an idea of what people who had a good Y! directory listing have lost.
What is most interesting is the effect on -
1. Sites that rank well in google but are not in Y! directory
2. Sites that have a good Y! directory listing but not ranked well in Google.
3. Sites that have both a good listing in Y! directory AND good rankings in G.
Im a little bit surprised that our sites that had no listing in Y! directory but good rankings in G!
have not performed better since the change. And that our site that had a great Y! directory listing and ranking, as well as good G! rankings, has stayed around about the same.
I was wondering whether people with good Y! directory listings but poor Google rankings have been affected vy the change as much as they feared.
i had a page 1 listing in Yahoo for my best KW, over the course of the past year, averaged 1000 unique visitors a month. my UV on yahoo since the change is 0. unless they type in my URL ( which some are doing), i dont exist.my site has never ranked well on google but thats OK with me as google is 99% spam for my KW and since i am not in the SEO biz, there are few sales to be had on google
>>> Basically trying to get an idea of what people who had a good Y! directory listing have lost. <<<
1. Pre = #4 Y! - #? Google(off the charts)- 80 visitors per day.
Post = 0 visitors per day.
2. Pre = #1 Y! - #23 Google - 184 visitors per day.
Post= same traffic.
3. Pre = #1 Y! - not in Google yet (new site) - 57 visitors per day.
Post = 0 visitors per day.
Conclusion - In Y! and Google = not much lost.
- In Y!, not in Google = lost everything.
Before the Yahoo disaster, I had 7 sites ranked in the top 20, 5 of those sites in the top 10. All 7 of my web sites were gaining amazing traffic. After this Google take over. My hits have dropped to about Zero. Basically I can state that I was making over $450 a day in leads. Now I am lucky to make $10 off of my traffic. Horrible! Talk about turning $10k months into not even making a couple hundred. It will be very interesting to see how things go over the next few months. Hopefully I can gain good listings in Google, I have never had good listings in Google. So I don't know how I am going to do this but hopefully I will.
I agree with: hazardtomyself
Basically to sum it all up!
In Y! I had great listings, and no with horrible rankings in Google, I have lost everything.
>>>I was wondering whether people with good Y! directory listings but poor Google rankings have been affected vy the change as much as they feared<<<
#1 in Yahoo, # 35 Google before for a very prominent KW =300 visits/day, Now for the same keyword Bottom of 1st page in Y= 47 visits. For my other keywords that were # 1 or 2 in Y and only in the # 60 -100 in G basically 0 traffic. Thank You very much Yahoo!
OK thanks guys. It seems so far that those who were not in Google or not ranked well but had a top Y! directory listing have been hit badly by the change in referrals.
How about people who were not in Y! directory but had good G rankings? Any noticeable increase in referrals from the new yahoo?
My rankings in Y have been so-so while I've had excellent G rankings. My referrals from Y search are up 3 fold while the referrals from the Y directory have been steady. So far, I seem to have benefitted from the change.
I am a bit dissapointed that Y doesn't seem to be giving any boost to the the listings that have paid to be included in their directory. This is not a good move if they're interested in protecting their annual renewal cashflow.
|How about people who were not in Y! directory but had good G rankings? Any noticeable increase in referrals from the new yahoo? |
I had no Yahoo directory listing, and as far as I can see Yahoo referals are now up by 50-60%.
70% Google referals
11% Yahoo referals
but my site is very European oriented.
Worldwide according to onestat.com
55.1 percent Google (light rise recently)
20.6 percent Yahoo (stable)
So Google nearly 80% if you include AOL and the other Partners?..
I have no Y directory listing.
Before change: 0 hits so far this month on search.yahoo.
After change: 258
I got a big bump in Google this month. Last month MSN was 70% of my traffic. This month, Google and MSN are just about equal with no decline in MSN. Therefore, I can only really compare the Google to Yahoo ratios.
Last month: 47 Google Hits / 1 Yahoo hit
This month: 7 Google hits / 1 Yahoo hit
I have no Yahoo listing.
One site, #1 Yahoo, #17 Google. Previously was making $15k/month, no making around $1000/month from secondary terms that we still rank on.
Another site, #2 Yahoo (would have dropped to #12 anyway from a PR drop), now can't be found. $6000/month down to $500/month from secondary terms. Before the Google change, Google business was about $4000/month, that went awa
Another site, #1 Yahoo on two major terms, now #4 on primary, #2 on secondary. Was making $20k/month, now doing about $15k/month because the minor terms picked up on Yahoo.
We're hurting pretty badly... the real problem was that we got hurt in Google about 3 weeks before the Yahoo change.
Hit numbers are similar, but I don't want to dig through all those numbers.