Even though Yahoo is technically a directory, I hope this is the correct place for my question.
Which is,,,What is the proper way to optimize your site for Yahoo?
I'm a little confused as I have found sites in Yahoo's top ten with
minimal links and Page Ranks of 3, far above sites ranked 6 and up, bearing thousands of links.
I do realize that PageRank is a "fabrication" of Google and may not be
"embraced" by the rest of the Internet.
So,,,what is it that Yahoo places value upon?
See our Yahoo FAQ [webmasterworld.com] for some good optimization tips.
Most of the optimization for yahoo is in a submission that is made.
The name of your site is very important as is the description that reads below. Also something to consider is that keywords in the domain url also count when a search is conducted.
With this in mind you need to really think through a submission with yahoo. When starting a new site I start with a key word phrase and build the site up from that.
Say "blue widgets"
I would try for a domain name of "www.blue-widgets"
Next I would name my site something "blue widgets ....
Then when submitting to yahoo try to again get the phrase blue widgets in the description. Last submission to yahoo they added it just as I wrote it. Try not to get out of hand and go too far or they will change your description. Better to be safe than sorry and try for a several key word phrase in the description and make sure to write it in a "objective tone".
Hope this helps,
I have found that Yahoo will only post your actual business name, AND if it seems spammy, they will check your DNS info. If the registered business name isn't the company name, or it was registered by another company, forget it. Also, by having your DNS info saying one thing, and your domain another, you can still get the one in the DNS...
For example, say you have company name "Blue Widgets in California" and you say this everywhere on your site. And your DNS info says this. Even if you have blue-widgets.com, they will give you the California one if you request it. On the other hand, if your DNS registration info says "Mike's Gambling" and your URL is online-casinos-gambling-casino.com don't expect to get "Online Casinos Gambling Casino" as your title, unless you are very lucky :)
Thanks everyone, I really like this board. Awesome source of information.