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Yahoo Replacing Google Title & Descriptions
Yahoogle Results now use the Yahoo Description
egomaniac

10+ Year Member



 
Msg#: 856 posted 5:53 pm on Aug 23, 2002 (gmt 0)

Yahoo is now replacing the Google title and description with the title and description from Yahoo's directory (for sites currently listed in the Yahoo directory).

Previously Yahoo's presentation of Google results (Yahoo Web Page Matches) looked identical to the same search run on Google. This new listing format includes a link to the Yahoo category that the site is listed in as well. Yahoo is trying to differentiate their results from Google, and drive people back into the Yahoo directory keeping them on the Yahoo site.

I wonder what (if anything) this signifies (good or bad) about the future of Yahoo and Google?

 

NFFC

WebmasterWorld Senior Member nffc us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 6:01 pm on Aug 23, 2002 (gmt 0)

Nice spot! Doesn't work with every phrase I've tried but mostly.

Looks to me like the relationship between Y! and G! is getting closer, current deal is up in September but Google are looking good.

Drastic

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 856 posted 6:54 pm on Aug 23, 2002 (gmt 0)

I was thinking about the changes taking place at yahoo earlier today. With their new contract coming up, it will be interesting to see if yahoo could be the new directory at Goog.

msgraph

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 856 posted 7:08 pm on Aug 23, 2002 (gmt 0)

Great find! These past few weeks have been weird with the dispaying of Yahoo's results. Looks like their deal is for sure now all you Fast and Ink believers ;)

mbauser2

10+ Year Member



 
Msg#: 856 posted 7:49 pm on Aug 23, 2002 (gmt 0)

With their new contract coming up, it will be interesting to see if yahoo could be the new directory at Goog.

I sincerely doubt it. Too much paid inclusion going on at Yahoo for Google to be comfortable putting Yahoo results on their site.

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 7:53 pm on Aug 23, 2002 (gmt 0)

Ya, I do agree it would be very, very unlikely imho to see the Yahoo! directory replace the ODP at Google.

Especially since the ODP is so much larger...and has a lot more non commercial content. If google has the odp where it is because it's a fantastic resource, then it's not going anywhere unless Y! gives 'em something nice :)

And since so much of Google is intertwined now on the Yahoo search, I don't see Yahoo going anywhere else for that contract.

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 8:01 pm on Aug 23, 2002 (gmt 0)

This will help to funnel more traffic back to the YAHOO directory. Could have soemthing to do with the recent sponsored site price increases [webmasterworld.com].

[edited by: skibum at 8:02 pm (utc) on Aug. 23, 2002]

coconutz

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 856 posted 8:01 pm on Aug 23, 2002 (gmt 0)

Did Yahoo's Web Page matches (Google results) always have the "search within this site" link in the descriptions? I never noticed this before, but then again, I hardly use Y!

makemetop



 
Msg#: 856 posted 8:03 pm on Aug 23, 2002 (gmt 0)

Yes, good post.

Much as I hate to say it - this ties in with Google and Yahoo getting in an ever closer embrace. A nice way to show mutual self-promotion - if a site is in Yahoo, link to the category the site is in. A good touch. With Overture taking the PPC deal and ruling out Google AdWords, if you couple that with the increase in Yahoo Sponsored Listings (as stated earlier), this could be the Google fight-back against INK.

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 8:11 pm on Aug 23, 2002 (gmt 0)

This will help to funnel more traffic back to the YAHOO directory.

That could be a good thing for people that submit to Yahoo...I've seen their directory listings referrals going down, down, and down some more on a lot of sites i keep tabs on. If they go up, it makes their directory a bit more valuable - instead of just a PR link. :)

msgraph

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 856 posted 9:41 pm on Aug 23, 2002 (gmt 0)

So I wonder if this will be the default Yahoo search here soon, not just the web page matches.

EliteWeb

WebmasterWorld Senior Member eliteweb us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 10:02 pm on Aug 23, 2002 (gmt 0)

Excellent find, however I don't like it that much as many of my Yahoo listings have titles well... well titles i like better the way google has them :)

ckern

10+ Year Member



 
Msg#: 856 posted 10:20 pm on Aug 23, 2002 (gmt 0)

I agree I truly think this is just another sign that possibly with the extented contract of Yahoogle ending in September. They may continue to do busienss. I remember the suspense in July with all the chaos of what was going to happen, now lets see when this happens in September. Could be the 1st, could be the 31st, could be anywhere in between. We shall wait and see. And you know we will hear about it on WW :) Good post and good find... Keep them coming.

egomaniac

10+ Year Member



 
Msg#: 856 posted 10:29 pm on Aug 23, 2002 (gmt 0)

My guess is that this is probably a good sign for upcoming Yahoo-Google contract renewal next month.

In trying to make a guess on how good of a sign this is for Google, I am trying to figure out how much skin Yahoo has in this. So let's look at this way. If the Yahoogle database sits on Google servers, and Google engineering makes this changes on behalf of Yahoo, then Google is doing all the work. Yahoo is benefitting with little skin in the game. If on the other hand, Yahoo had to commit engineering resources to make this change happen (as well as maintaining the software that uses Google's PR to enhance their Web Site results), then Yahoo has skin in the game.

To net it out then, does this change represent Google sucking up to Yahoo in advance of a contract renewal, or does it mean Yahoo is trying harder to maximize their relationship with Google? The answer to that question would tell us more about which direction this contract renewal will ultimately go.

Learning Curve

10+ Year Member



 
Msg#: 856 posted 12:22 am on Aug 24, 2002 (gmt 0)

Finally, my reward for being cheap and not submitting to Yahoo Express.

I can work on improving my Title and Description while those in the Yahoo directory are locked-in until the end of time.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 856 posted 12:51 am on Aug 24, 2002 (gmt 0)

>>Finally, my reward for being cheap and not submitting to Yahoo Express.<<

I agree. This could be a good reason not to submit to Yahoo. Though the benefits of a Yahoo listing, for some sites, may outway this negative, I feel that for other sites the Yahoo title is a really big negative.

In most cases, for Yahoo users anyway, the Yahoo description is probably better than the Google snippets.

kneelsit

10+ Year Member



 
Msg#: 856 posted 1:28 am on Aug 24, 2002 (gmt 0)

I would disagree about the Yahoogle connection being a good thing. Personally I feel that Google has too much influence on too many other SEs. As a result when sites get unfairly penalised by Google their results on these other SEs are ALSO affected negatively.

Vive la difference! Competition and choice are the lifeblood of the net.

Do we really need another M$ type monopoly operating - this time in search results?

GoInkGo

10+ Year Member



 
Msg#: 856 posted 4:52 am on Aug 24, 2002 (gmt 0)

Do we really need another M$ type monopoly operating - this time in search results?

The monopoly already begun:

Google.com In:

AOLogle
Yahoogle (Until september)
IWONogle

Some other ?

lindavh

10+ Year Member



 
Msg#: 856 posted 5:00 am on Aug 24, 2002 (gmt 0)

netscapogle...

steveb

WebmasterWorld Senior Member steveb us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 5:37 am on Aug 24, 2002 (gmt 0)

Earthloogle

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 7:57 am on Aug 24, 2002 (gmt 0)

We have a google listing for years ago. That is our company name and the google entry is our new title which has more descriptive titles. From todays stats this is hurting our site big time. Our yahoogle hits have been decimated.

What would be our best strategy?

1. Ask Yahoo to remove us. Will they?

2. Ask yahoo to change our description? (I know they wont change the title as it is our company name, but our company has focused in the last 5 years from a general service to only providing a few services we used to 6 years ago)

OR

3. Hold on for a while and see if the new naming strategy for Yahoo persists?

One thing for sure, I wont be submitting company sites to Yahoo express ever while this continues.

[edited by: chiyo at 8:03 am (utc) on Aug. 24, 2002]

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 7:59 am on Aug 24, 2002 (gmt 0)

4. or start a new site with a descriptive name with some content transfered from our company site, (and not left there), with some links to our company site?

Abrexa_UK

10+ Year Member



 
Msg#: 856 posted 11:34 am on Aug 24, 2002 (gmt 0)

And don't forget the BBCoogle :)

or should that be Beeboogle?

mack

WebmasterWorld Administrator mack us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 12:53 pm on Aug 24, 2002 (gmt 0)

If google do go with yahoo directory it woudl be very bad for the ODP. (could be the end)

I honestly dont think google would go down that road. I feel thats their aim of using the ODP feed was because it is open and relevant, I dont think that could ever be said about yahoo!.

Abrexa_UK

10+ Year Member



 
Msg#: 856 posted 5:23 pm on Aug 24, 2002 (gmt 0)

Or perhaps it would improve the quality of the ODP? The massive importance of the ODP with regard to Google has probably caused a large influx of dubious editors seeking to promote their own sites. Perhaps if Google dropped the ODP, then it would no longer have as much appeal to those self-promotion experts, and we would be left with only those editors genuinely wanting to improve the directory. Maybe.

The ODP was around a long time before it was picked up by Google and I don't think that it will make or break the directory, whatever Google decides to do.

egomaniac

10+ Year Member



 
Msg#: 856 posted 5:44 pm on Aug 24, 2002 (gmt 0)

One thing I noticed in running a few Yahoogle searches was that the order of the results was still pure Google. So even though your title tag and description are different, your ranking is not effected by this change - whatever it is in Google, it is the same rank in Yahoogle. Contrast this to searches in the Yahoo Web Sites where what is in your title and description completely determine the results order.

Titles and descriptions are hugely important though for getting good clickthroughs from the SERPs.

Chiyo, I would hold on awhile to 1) see if the new naming strategy persists, and 2) see if Google and Yahoo renew their agreement in September. Then you might want to consider doing a name change on the Ownership Record field at your domain registrar. You could file a DBA (Doing Business As) with a new "more descriptive" name, and then ask/pay Yahoo to revise your listing. I have never asked Yahoo to change a listing so I can't comment on how easy/difficult it might be, but I have done a legal owner change on a domain and that is easy. You could even change it back again after Yahoo revised the listing if that mattered for some reason.

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 5:49 pm on Aug 24, 2002 (gmt 0)

Is there anyone interested in suggesting strategies for my yahoogle problem above. Already received one excellent and helpful response via sticky mail.

Our pure yahoo listing results in insignificant hits as we are in a regional category. Basically the only hits we got from Yahoo! were via yahoogle as we had a descriptive site title to augment our company name in the title field.

Since the yahoo change to use yahoo titles in yahoogle listings it is now far more advantageous for us NOT to have a yahoo listing! Strange but true. Before, yahoogle hits before averaged 200 a day and yahoo 1 to 3 a day. Now yahoogle is giving us around the same as yahoo proper (1 to 2), a massive drop in referrals.

If we had paid for the yahoo entry, we would be facing a situation of having paid to DECREASE our visibility. Is this the understanding of others or am i missing something obvious?

1) Is this affecting anybody else?
2) If so what are you planning to do about it?
3) Does this lower the value/efficacy of yahoo search as a whole?
4) Has anybody asked yahoo to remove their listing with success?

PaulPaul

10+ Year Member



 
Msg#: 856 posted 10:30 pm on Aug 24, 2002 (gmt 0)

One thing to consider, if the keyword is competitve enough, Yahoo wont even return Google results.

Yahoo will return pure Yahoo directory results.

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 856 posted 3:33 am on Aug 25, 2002 (gmt 0)

Our category is highly niched and not highly competitive.

2_much

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 856 posted 11:05 pm on Aug 26, 2002 (gmt 0)

Chiyo,

I highly reccommend 4. This might help you gain rankings in Yahoo straight. Since your site has been well established and has been around for a while, I bet it'll have good PR. Set up the new site with a keyword domain, with the keyword as the title, theme'd, with some content from the main site. Then place a link from the index of the main site to your new site, and it'll be ranking very soon. Then submit to Yahoo (when you already have PR and if possible rankings in Google), and you'll probably see a lot more traffic then ever before.

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