Does anyone know if there's ever been any sort of study as to what people at Yahoo use more frequently?
I'll try to be more specific. Do people tend to scroll down to site matches or go to the category matches?
My guess is that it would depend on how many category matches there are.
Ex: If there were only a few category matches I would think people would just skip down to the site matches. But if there are 30, 40, etc. category matches I would think they would head right into a category.
Any information or opinion on this would be appreciated. :)
I have never seen anything official on this issue, but after reading this question, I checked my referrer logs and found that across the board, the ratio of search queries vs. category drill-downs is between 4:10 and 7:10.
I don't know if that's representative of anything other than my particular clients, but their industries span the gamut.
Does anyone else have an analysis they're willing to share?
Doing the numbers right now...would have to say the vast majority uses the search features and then clicks on a site rather than a category (per my own habits, hope I am "normal" ). For me, if all I get is cat. returns for the first 10+ listings, I go to the most relevant cat. and drill. Otherwise, I find the most relevant site. I usually don't surf Yahoo except for general terms, Google gets the specific stuff.