I gathered some FAQ's that people have asked throughout the last few months...
Pleaes feel free to add to, or contradict, all of this...
* Crafting your title/description:
1. keyword research (target appropriate keywords)
2. use keywords as title of your site (if possible...also, if you can, use this title in the whois)
3. write short description, reflective of the descriptions of other sites in the category
* Flash - provide html alternative, few "just flash" sites listed, sites with bits in flash seem to be okay
* Regional/business listings - if you pay, you're entitled to a business & a regional listing (if applicable)...better to use the business listing for optimization purposes...to get in for free, you can try the regional listings
* Free submissions - still work, depending on the category, take a lot longer to review, sometimes (not always) send out letter of inclusion
* Yahoo sumbissions with recurring fees - focus on ROI, track site to find out if ROI is worth it, if not drop after a year (not sure if possible) (essential to spend more time than ever choosing the right keywords and description)
* Changing listings (free and paid) - [add.yahoo.com...]
(most often doesn't work, haven't heard of anyone who got in for free, request a change and get dropped)
* Commercial/non-commercial listings - if your site sells a product you have to pay, if you have a couple of banners I think it'll depend on the editor, a banner or two should be okay...bait and switch is possible but there's a risk of being dropped if an editor reviews the category
* Yahoo shopping - [webmasterworld.com...]
* Multiple listings - possible for huge websites that have unique content for different categories...seldom possible for small sites, a possibility for large sites (where this is justified)
* How results are displayed - [webmasterworld.com...]
1. category matches
3. website matches
4. web pages
3. most popular
* Choosing categories - high level categories best, category with keyword in it, cat most relevant to the website/product offered
* Affiliates - many affiliate sites in the directory, probably bait and switch, yahoo's becoming more lenient (they allow banners and other suble forms of affiliation)
* Long domains - ok now...63 characters are okay
* Appeal process - if rejected, modified your site, add some unique content, reply to the rejection from the bizex editor, mention what unique content the site has as compared to other similar sites in the directory...focus on why your site will benefit yahoo's users...soft and gentle works better than being cross and difficult...
* Adding unique content - message boards, newsfeeds, content, contests, pop ups with images, glossary, resources, manuals, etc.
* Click pop - seems to have gained more importance since yahoo changed how it displays its serps, yet still far less important than title, description, domain, and PR...
* Browser compatibility - apparently yahoo editors are on mac's using old versions of netscape (4.0)...try and make sure your site is compatible with as many browsers as possible
* Ranking -
5. click pop
1. KW proximity
* Ranking Changes - could be that Yahoo is updating its SERP's or our PR was decreased...also, new sites are sometimes added to the first page temporarily, and then dropped back to their category...have to use valualbe optimization chores.
* Support - very bad, they stopped doing phone URL support, only by email now, rarely respond, awful support
* Dropped sites - they may be dropping sites with bad load time or other glitches...i've noticed and heard a few people of complaining of this glitch, where a site is seen through category search but not through the search engines... best to email the editor who accepted the site and hope for the best...
* New categories - suggest during the submission process
* Suggest a site help: [help.yahoo.com...]
And here's a very brief, vague outline of some changes we've recently seen...shows a clear trend doesn't it:
* northern light
* recurring fees
* cut 400 jobs
* raised rates on bizexpress
* changed its look
* sponsored listings