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Yahoo Search Engine and Directory Forum

Yahoo Traffic vs. Google Traffic
I'm in the Top 3 with Both, but Yahoo Delivers Only 1% of my Traffic

 10:28 pm on Jan 10, 2006 (gmt 0)

This is a different topic than the other thread that is currently going on.

Here's my problem, if it is one:

My top three keyword search rankings all show up in Google and Yahoo in the top three results on their search pages.

Yet: 99% of traffic is coming from Google.

What does this mean? People who like my topic are just going to Google?

I thought the search traffic was fairly comparable between the two engines, so I would expect a more even click thru rate, especially considering that my site shows up in the same places for the same queries on both engines!



 2:52 am on Jan 11, 2006 (gmt 0)

ALL your traffic come from a single keyword phrase?

Or is Google delivering visitors from a broader spread of phrases?

Or is Yahoo only sending visitors from a few phrases?


 3:06 am on Jan 11, 2006 (gmt 0)

Maybe I didn't explain enough.

a fake example:

the query "widgets for people"

my site comes up first in the organic search results of both google and yahoo, but the majority of my click-through traffic comes through google only.

I would think more would come through yahoo since my site is first for the query as well but I hardly get any yahoo traffic.

It's this way for my top 3 queries that generate traffic via search for my site.


 5:41 am on Jan 11, 2006 (gmt 0)

Ah, ok. Thanks, that's clearer.

There's no question that Google has more traffic than Yahoo. I've had similar experiences where the same keyword phrase will bring in overwhelmingly less organic traffic from Yahoo.


 6:45 am on Jan 11, 2006 (gmt 0)

How do the snippets/description/title look on G/Y?

How many advertisers are above you on G/Y?

Do you use the same regional version of G/Y as your target audience (and use the default settings)?

Does your site trigger adult filters for some reason (even odd reason)?

That may explain some of the difference but if it's as bad as you say then there has to be other factors.


 7:12 am on Jan 11, 2006 (gmt 0)

there has to be other factors.

Absolutely. Here is one scenario:

3 PPC ads + 1 Yahoo Shortcut + 1 MyWeb link = Five positions are taken (for many money phrases) before anyone sees your number one listing.

In other words, your number one organic listing may really be number six. So factor in less eyeballs to begin with plus the fact that your organic serp position may really be #6, and the result is really low organic traffic. If you are in position #3, then your site may actually be in position 9.


 8:15 am on Jan 11, 2006 (gmt 0)

Don't forget that people don't search at Yahoo!.

The users portion can be the same between Google and Yahoo! but the searchs number is greater in Google (by 4 to 1 and even more out the US).


 4:37 pm on Jan 11, 2006 (gmt 0)

This could also be a sign. In the past the same scenario may have yielded more yahoo traffic as compared to today.

Yahoo Marketshare is degrading rapidly!

You cant serve up junk for 8+ months and expect loyal users. Computer users are smart. Its a shame really because we need a balance between the big three. I wouldnt be suprised if we see some headlines soon of massive pink slips at yahoo.


 8:49 am on Jan 12, 2006 (gmt 0)

Inbound pretty much nailed it. Another factor may be the 'techieness' of your keywords.
But even that wouldn't explain such an anomaly. Yours is definitely not within the bounds of any standard deviation.


 6:56 am on Jan 13, 2006 (gmt 0)

For me, Yahoo traffic is substantially less than Google but the quality or potential of visitors to buy is quite higher in Yahoo than in Google, at least in my sector. In other words, success in sales per inquiry in Yahoo is better than Google, but to sum up all, Google is better in term of number games.


 4:15 pm on Jan 16, 2006 (gmt 0)

Depends on the industry a lot...


 3:38 pm on Jan 21, 2006 (gmt 0)

Same experience here: About 6.000 unique users daily on the website, 79% come trough google searches, 1,2% from yahoo searches and 0,4% from msn. Crawlers activities of these 3 search engines are similar with about 2000 - 6000 pages crawled per day, ranking in the SERPs are similar
I think (with the exception of some webmasters testing their listings/rankings) nearly nobody is using search engine like yahoo or msn.


 7:38 pm on Jan 21, 2006 (gmt 0)

A few of my sites got 'filtered' a while back out of Yahoo and after they were removed from the Yahoo listings the traffic on the sites actually went up.

mister charlie

 2:51 am on Jan 22, 2006 (gmt 0)

not only is the traffic from yahoo much lighter than google, but the conversion rate of yahoo users is dismal in comparison.

similar to the AOL users of yore...


 6:51 pm on Jan 22, 2006 (gmt 0)

Its simply two factores IMO. The main one being that most users have been Googlewashed quite simply. The second is probably more to do with how far "above the fold" you are on each engine. PPC ads, links, toolbars etc all shove you down the page after all.

The biggest issue for me at Yahoo is the ads above the SERPS. Its also why i dont use it to search actually. Messy and annoying. PPC has its place, but its better down the right hand side IMO.


 9:38 pm on Jan 25, 2006 (gmt 0)

seems like a crazy disparity given the organic rankings and search terms.

Why would anyone concentrate on ranking high in yahoo (msn, ask, etc.) at all then? (if it doesn't work well for clicks).

Seems like these companies are failing drastically in the search business, from what I've seen on my site and heard in here.

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