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Yahoo Search Engine and Directory Forum

    
Improving SERP Position in Yahoo
A Checklist for Moving up the Ranks
linuxguy

10+ Year Member



 
Msg#: 3461 posted 8:55 pm on Jul 17, 2005 (gmt 0)

I´m looking for ways to improve my position in the Yahoo serps for my main keyword. Right now I´m on the 9th positon. Everybody seems to concetrate on rating well on Google, but I see great potential for being number one in Yahoo, lets leave Google alone and concentrate on the factors that are important for Yahoo serps. How can I make this finall jump without actually falling?

This are some factors that I think I need to check.

keyword density
content lenght
html-text ratio
number of links per page
outgoing links
incoming links
keywords on title, h1, h2, links
www , non-www
pictures
alt tags
Meta Description
Meta Keywords

Also, what´s the difference of traffic I could spect from going from #9 to #1? Right now I get 200 referrals a day from Yahoo, what would I get from being number #1 on Yahoo serps?

 

dynamite

5+ Year Member



 
Msg#: 3461 posted 12:00 am on Jul 19, 2005 (gmt 0)

There's a product out there that lets you check your competitor's traffic. You can see who’s getting all the traffic from what keywords and where they rank naturally and/or paid.

As a rule of thumb, you're not competing unless you're one, two or three on Yahoo. Traffic tends to drop off in huge gaps from #3 to #9, but at least you're in the game and on the first page.

Concentrate on these factors first:
1) Inbound links with your search term in the anchor text.
(Get these links from sites that Slurp likes to crawl to speed up the process.)
2) Unique titles
3) Unique content
4) Avoid meta stuffing
5) Update stale pages with fresh content
6) All the other steps you've listed

If you've got a site that Slurp doesn't view as duplicate content and you've got strong links pointing to it, you'll rank better.

I wish I could give you the secret sauce outright and blatantly but we’re all selling widgets here and I can not give up my entire advantage.

Stay the white hat course and the algorithms will come around. Should you choose black hat methods, do not plan on being in business for the long run. Design for the user first and Slurp should be able to pick through your keyword density.

Yahoo and Google are only getting better at stamping out the vineyards.

linuxguy

10+ Year Member



 
Msg#: 3461 posted 9:33 pm on Jul 19, 2005 (gmt 0)

Thanks a lot dynamite. I´ll try to follow your advice and see if I can get #1.

There's a product out there that lets you check your competitor's traffic. You can see who’s getting all the traffic from what keywords and where they rank naturally and/or paid.

Can you pm me the name of this procut? I sounds like a very nice tool.

maswee

5+ Year Member



 
Msg#: 3461 posted 5:18 am on Jul 20, 2005 (gmt 0)

Thanks for guidance. These are really good points worth considering.

Nuttakorn

10+ Year Member



 
Msg#: 3461 posted 6:28 pm on Jul 20, 2005 (gmt 0)

Yahoo & MSN love on-page optimization right? Google loves links which is hardest part of SEO.

irldonalb

10+ Year Member



 
Msg#: 3461 posted 5:57 pm on Jul 21, 2005 (gmt 0)

links, links & more links.

darth googol

5+ Year Member



 
Msg#: 3461 posted 4:56 pm on Jul 22, 2005 (gmt 0)

what´s the difference of traffic I could spect from going from #9 to #1? Right now I get 200 referrals a day from Yahoo, what would I get from being number #1 on Yahoo serps?

Not that this really answers your question, but with our humble experience we'd guess that this would mostly depend on how many relevant results there are in the top results. If all top 10 results are companies just like yours, I'd expect a considerable change if you go from #9 to #1, all other things being equal. (If you have an ugly site, hypothetically, that's #1, and the other 9 are pretty, that might prove an exception.)

darth googol

5+ Year Member



 
Msg#: 3461 posted 5:17 pm on Jul 22, 2005 (gmt 0)

Yahoo & MSN love on-page optimization right? Google loves links which is hardest part of SEO.

True ... but many people use this premise as a means to argue that Google is hardest to spam, and we have found this to be absolutely untrue, at least in our fields, since "important-to-Google" sites tend to have a significant advantage for every word they contain. We get the sand beaten right out of us by spam in almost every topic in Google—because Google sees things in black and white: a site is either important or it isn't. If I create a site with hundreds of pages all about me, john-doe-example.com, this site will be beaten in Google by any "important" site that mentions my name one single time just to sell you a poster of me that doesn't even really exist.

Where we have no real competition, only spam, we usually rank in the top 10 in MSN and Yahoo. These same sites rank between 200-300 in Google.

I'm not suggesting you were going down that evil road, but I'm just bringing this up as something to consider.

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