|Yahoo MyWeb 2.0 Beta Social Search is Released|
Changing the Face of Search?
Yahoo announced MyWeb 2.0 [myweb2.search.yahoo.com], and a quick tour of it shows that it is quite remarkable.
The block and save links in Y Search will be used for facilitating social search.
Social search means that your results will be influenced by what others are saving and blocking. How do you spam that? (build a better bho?)
Additionally, you can browse all of your friend's saved pages, which makes for interesting reading.
This is fascinating. It seems like if longhorn's successful, msn and yahoo will prove formidable competition to google, which is way behind on the social networking.
Google is totally lagging [google.blognewschannel.com] on rolling out the tagging features in its search history. The insufficient utility of google's tagless search history fails to balance out the creepiness factor, making it a bad sell.
Just think; if this is the future of search...?
MyWeb2.0 is cool. I don't know how they do it, but after a brief tour you find yourself naturally compelled to add more and more people to your group, faster. It just seems like the right thing to do, and so far the best way to "spam" it as well.
I just checked it out. Not to be negative but...
I think it is total garbage. Not very useful if you ask me. The concept looks more like a large repository for spam and peoples opinions (the two are equivalent to me). Who wants that?
MyWeb 2.0 sidesteps the algo and let's the user personalize the search along with colleagues. I don't think you can spam this in the traditional way.
|The concept looks more like a large repository for spam and peoples opinions (the two are equivalent to me). |
If the only opinion that matters to you is your own, then this really isn't for you.
I'm using it right now, and it's pretty cool to see what web pages others are sharing, especially friends of friends. There's a vouyeristic aspect to this.
Certainly not for me. First, I don't want to have to sign in to Yahoo.
Secondly, when I search for data I want to search for data, it is of no relevance to me what you are searching for - how is it relevant to you that I am looking up the address of Test Valley Golf Club?
Sorry, this looks like pointless self-serving geekdom to me.
This is interesting. I just did a search on Yahoo and clustered at the top of the serps were searches saved by people linked within my Yahoo 360 group.
People, get on the ball. This thing isn't going away. Study it and exploit it.
If you're targeting a very uniform demographic, like teenagers or cult members, this is probably more of interest than if you're appealing to mature grownups with ideas of their own and a streak of individuality.
Tastes in restaurants, movies, books, and consuming habits can differ quite a bit among friends. That's often what makes friendships interesting.
Maybe I'm letting my own sense of what it is to be a human being get in the way of the commercial cynicism that I should cultivate if I want to be a successful mass marketer, but I just can't move myself in that direction far enough to pay much attention to this.
It's actually very useful for small companies or associations. What my group means in terms of widget bidget hidget is very different than what your group means. Or perhaps wants to see.
I can think of a lot of ways this is useful for clients, but to put a TOS-friendly example maybe I'm a high school teacher with 2000 articles on caligula ... I found them by searching on keywords and removing the porm related ones. So then I tag them and share them with the class. Or indeed all classes studying the emperor. I can't imagine asking the kids to search online for him otherwise.
The only problem is how does one actually compile and tag offline? (I saw importing features but nothing like that).