Slick marketing aside, "deep Web" is a not-so-deep idea. Though the search can target seven different publications, you can't access any results unless you subscribe to the site or service in question. Yahoo! believes that Search Subscriptions offers some convenience, eliminating the need to find information on individual sites. However, since many users probably have access to only a few of the restricted-content sites anyway, the time saved seems pretty minimal.
Depending on how subscription search is designed, it could help the viability of newspapers and magazines as it improves the quality and uniqueness of reporting and writing. Hopefully it builds upon a micropayments model and offers an alternative to advertising revenue, and if they build visitor ratings into their serps, it could help readers choose the highest quality content. Search for subscription sites is a great step in the evolution of the Web. Here's why:
Per Joseph Pulitzer:
Our Republic and its press will rise or fall together. An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery. A cynical, mercenary, demagogic press will produce in time a people as base as itself. The power to mould the future of the Republic will be in the hands of the journalists of future generations.