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Yahoo Travel is expanding
(apparently)
stuartmcdonald




msg:832670
 11:30 pm on Apr 9, 2005 (gmt 0)

Received an email about a week ago from Yahoo discussing expansion of Yahoo Travel and that they'd like one of our sites to be a part of it. It sounded promising to us so I emailed them back and asked for more information (as they requested) -- since then nothing -- not even an automated response!

Has anyone else received something like this and if so was there a long time-delay in hearing back from Yahoo? The email from them was unsolicited -- so I'm wondering if perhaps it wasn't the real thing.

Thoughts?

 

prema




msg:832671
 4:00 pm on Apr 20, 2005 (gmt 0)

anyone face drop in organic lisings in travel or hotel related industry, since yahoo launced their own travel?

soapystar




msg:832672
 5:15 pm on Apr 20, 2005 (gmt 0)

and what exactly did they propose for your site?

you sure it was from Yahoo?

stuartmcdonald




msg:832673
 11:25 pm on Apr 20, 2005 (gmt 0)

They said they were looking for ways to expand their audience and they'd be in touch shortly with more details for partners on cross-promotional deals. That was a week ago, and she said she'd be in touch in the next fortnight, so am still waiting.

Yes it was from Yahoo.

rustybrick




msg:832674
 2:15 pm on Apr 21, 2005 (gmt 0)

Probably has to do with Yahoo! Search Marketing's new Travel Submit program at [searchmarketing.yahoo.com...]

stuartmcdonald




msg:832675
 11:03 pm on Apr 21, 2005 (gmt 0)

Could be - I hadn't heard of that programme - thanks for the heads up and I'll update this when I hear back from them.

jk3210




msg:832676
 11:37 pm on Apr 21, 2005 (gmt 0)

<<Yahoo! Search Marketing's new Travel Submit program>>

Bye-bye aff revenue...

stuartmcdonald




msg:832677
 11:53 pm on Apr 21, 2005 (gmt 0)

After taking a better look at the link posted by RustyBrick, I'm thinking that perhaps Yahoo plan to add some form of Adsense vehicle running off this. Advertisers could opt into the "content" network just as Adwords members can, and these ads would be displayed on 3rd party sites.

The reason I'm thinking that is the site they have approached me over is a destination information site (3 countries only) and we don't sell deals etc, though I'd say we'd be a good portal for Yahoo to push their deals onto.

What is more interesting is that Yahoo lists the ad rates in the Travel Submit pages as being:

Air$ 0.32
Car Rental$ 0.42
Cruises$ 0.57
Destination > Attractions/Activities$ 0.20
Destination > Events$ 0.20
Lodging$ 0.47
Rail, Ground Transport, and Ferry$ 0.42
Vacation Packages$ 0.57
Vacation Rentals$ 0.57

Now even if they offered a split above what Google (may) pay with Adsense -- let's say 70% -- that still compares rather poorly to similar earnings through Google.

Of course I could be right off in why they approached me - wait and see I guess.

Idaho




msg:832678
 1:19 am on Apr 22, 2005 (gmt 0)

anyone face drop in organic lisings in travel or hotel related industry, since yahoo launced their own travel?

After being comfortably placed in the #1 position for the past 3 years, my travel site just took a hit of about 6 places. This seems to have been about the same time.

martinibuster




msg:832679
 3:25 am on Apr 22, 2005 (gmt 0)

>>>This seems to have been about the same time.

1: We just had an update
2: No one stays #1 forever.
3: Did you say you got replaced by Yahoo, another aff, or a scraper?
4: So are you #2?
5: Nobody's entitled to first place, we all have to pass the guitar and let someone else sing at some point...
6: You may be back next month, bad weed is hard to kill off
;) Y
Woo hoo!

prema




msg:832680
 8:25 am on Apr 22, 2005 (gmt 0)

its true that no one can be at #1 position always.
but it should not be like yahoo drop our listings to add their own travel partner in the top listings.

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