homepage Welcome to WebmasterWorld Guest from 54.197.15.196
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Yahoo / Yahoo Search Engine and Directory
Forum Library, Charter, Moderators: martinibuster

Yahoo Search Engine and Directory Forum

    
Yahoo Preps XML Ads
Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2798 posted 9:59 am on Oct 8, 2004 (gmt 0)

[story.news.yahoo.com...]
Yahoo chief operating officer Dan Rosensweig said the company plans to offer advertising for the RSS (Really Simple Syndication) feeds that are growing in popularity among Webloggers, news sites and other Web publishers.

Rosensweig disclosed the RSS ad plans after being asked whether Yahoo's Overture Services division is working to extend its sponsored links to news feeds.

Earlier this week, news search engine Topix.net Inc. began including its first advertising in its RSS feeds of search results. Topix.net developed a monthlong campaign with Overstock.com to include a post labeled as advertising within some of its feeds, said Chris Tolles, vice president of marketing at Topix.net.


 

gaouzief

10+ Year Member



 
Msg#: 2798 posted 11:18 am on Oct 8, 2004 (gmt 0)

Moreover.com started including ads into their news feeds a couple months ago

adfree

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2798 posted 12:24 pm on Oct 8, 2004 (gmt 0)

Logical step, the ones with the most substance will win, or specialized for very targeted approaches. Not a big surprise really.

HughMungus

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2798 posted 10:23 pm on Oct 8, 2004 (gmt 0)

really dont want to see ads with my rss

Gotta pay for all that bandwidth somehow.

skrenta

10+ Year Member



 
Msg#: 2798 posted 12:11 am on Oct 9, 2004 (gmt 0)

RSS usage of our site has gone from nothing a few months ago to 20% of our users. My Yahoo has taken RSS mainstream. It's built into Firefox, and there have been millions of downloads of Feeddemon, Newsgator and other client RSS readers, as well as web-based ones like Bloglines.

There was a poll at Gnomedex of how many used RSS; about 90% of the hands went up. I repeated the poll at my Web 2.0 talk, it was the same. This was interesting because between the two conferences you've got everyone from IT directors at Land-O-Lakes to VCs, journalists and marketing VPs. Still a tech-savvy crowd but combined with crowd-pleasing apps like My MSN folks will be using RSS and not even know it.

nate_king1

10+ Year Member



 
Msg#: 2798 posted 5:13 pm on Oct 9, 2004 (gmt 0)

How are the ads going to be displayed?

sidyadav

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2798 posted 9:41 am on Oct 11, 2004 (gmt 0)

> How are the ads going to be displayed?

On top of the results in the ATOM/RSS file. Somewhat like this (may change as to when this was posted):

[feedster.com...]
1 of 16 (Published: Thu, 07 Oct 2004 17:25:04 EDT)
Source:
Title: ADV: Best Blogs Readers' Choice Awards Voting

Cast your ballot at washingtonpost.com through Oct. 15
Vote for the best political and election voices in 10 categories

A good prototype invented by Feedster, although I'm sure they regret not patenting it! ;)

Sid

ggrot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2798 posted 6:54 pm on Oct 12, 2004 (gmt 0)

Wouldn't that be extremely simple to filter for a developer of RSS readers?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Engine and Directory
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved