Yahoo chief operating officer Dan Rosensweig said the company plans to offer advertising for the RSS (Really Simple Syndication) feeds that are growing in popularity among Webloggers, news sites and other Web publishers.
Rosensweig disclosed the RSS ad plans after being asked whether Yahoo's Overture Services division is working to extend its sponsored links to news feeds.
Earlier this week, news search engine Topix.net Inc. began including its first advertising in its RSS feeds of search results. Topix.net developed a monthlong campaign with Overstock.com to include a post labeled as advertising within some of its feeds, said Chris Tolles, vice president of marketing at Topix.net.
RSS usage of our site has gone from nothing a few months ago to 20% of our users. My Yahoo has taken RSS mainstream. It's built into Firefox, and there have been millions of downloads of Feeddemon, Newsgator and other client RSS readers, as well as web-based ones like Bloglines.
There was a poll at Gnomedex of how many used RSS; about 90% of the hands went up. I repeated the poll at my Web 2.0 talk, it was the same. This was interesting because between the two conferences you've got everyone from IT directors at Land-O-Lakes to VCs, journalists and marketing VPs. Still a tech-savvy crowd but combined with crowd-pleasing apps like My MSN folks will be using RSS and not even know it.