homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Search Engine and Directory
Forum Library, Charter, Moderators: martinibuster

Yahoo Search Engine and Directory Forum

This 46 message thread spans 2 pages: 46 ( [1] 2 > >     
Benefits of being in Yahoo directory
More visits, better ranking, what?

 9:01 pm on Oct 2, 2004 (gmt 0)

My site ranks in yahoo free search.
I wonder what's the benefit of being listed in directory.
99% of people uses search feature and almost no one clicks 7 times until reaching the apropiated category in yahoo directory. Considering you must pay between U$99 and U$299 per year to Yahoo to be listed in directoy (commercial sites), why would I do that?

What is the real benefit?
Will my site rank better?
Do I get a PR3 link (the apropiate category has that PR value)?
Will I get more visits from people browsing directory (1%)?

Experiences please?



 4:14 am on Oct 8, 2004 (gmt 0)

Waste of money


 4:47 am on Oct 8, 2004 (gmt 0)

>Waste of money

Not necessarily. It all depends if conversions from directory traffic create more than $299 a year in extra profits. Depending on what the site is selling, just a few conversions a year could result in an extra $299+ profit.


 7:20 am on Oct 10, 2004 (gmt 0)



 4:40 pm on Oct 10, 2004 (gmt 0)

One clear disadvantage IMO is that Yahoo Search uses your Directory title to display in its SERPS. This can be a disadvantage if the Directory title isn't very descriptive or is simply the company name. If you aren't listed in the Directory, your site's actual title from the <title> tag is shown in the SERPS.


 10:29 pm on Oct 10, 2004 (gmt 0)

As indicated by others I can tell you 100% that the directory title will over ride your on page title. Cost us the #1 position which we held for over a year. I would not do it if your site has decent position without it.


 12:56 am on Oct 11, 2004 (gmt 0)

As far as I know, even though they display a new title, they score you with your pages actual title... in fact, I'm pretty much sure of this. Something else may have cost you that position.

IMO A Yahoo! Directory listing is important, esp. if your linkbuilding budget is above $1K it's a no-brainer.


 8:40 pm on Oct 11, 2004 (gmt 0)

"One clear disadvantage IMO is that Yahoo Search uses your Directory title to display in its SERPS. This can be a disadvantage if the Directory title isn't very descriptive or is simply the company name. If you aren't listed in the Directory, your site's actual title from the <title> tag is shown in the SERPS."

I notice my competitors didn't renew their directory listing and now have a much better title, description and rankings. Yahoo is shooting themselves in the foot a little by doing that. When my renewal comes around, I will have to decide.


 1:27 am on Oct 12, 2004 (gmt 0)

Wow! So it's an expensive waste of money...
I better put that money in PPC


 1:51 am on Oct 12, 2004 (gmt 0)

Um, no. It's probably the best use of $299 any website can invest.


 7:19 am on Oct 12, 2004 (gmt 0)


In SERPS I have what my title tag and meta description say. In Yahoo directory they are what Yahoo decided to put there.


 9:20 am on Oct 12, 2004 (gmt 0)

"Um, no. It's probably the best use of $299 any website can invest"

HI SteveB
What makes you say this?
I really want to put a couple of sites in the directory if it will help me but possible downsides worry me.
Both sites rank well on Yahoo! for loads of terms but there seems to be a fair amount of people (not just on this thread) who say that could alter if I pay for directory placement.
The cost is not an issue with me but problem with titles and search positions is.
You say it's probably the best investment a website can make, what would your top reasons be for this?


 10:22 am on Oct 12, 2004 (gmt 0)

It's an authoritative link that is a signal of non-spam (so much so that hijacked Yahoo listings are a spam of the week).
The categories generally have good pagerank for the niche.
Your links appears on a page with most of the better quality sites in your niche, helping your "related" algo element.
You appear with a clean description in the Yahoo serps rather than ransom note gibberish.
The link appears in the eight Yahoo Directories, not just one (very important if you only have a few links aimed at you).
It doesn't do anything to repel crappy link requests, but you should also get more requests from people with good sites who know what they are doing.
You get some traffic.

Assuming you title your site something useful and clickable, there is no downside to a Directory listing, and there are several very important positives. If you have a quality domain, there are not that many ways to send a clear signal of your topical quality and this is one, so I never can understand how anyone doesn't have it right at the top of their list of things to do with a new domain.


 1:14 pm on Oct 12, 2004 (gmt 0)

Thanks, I appreciate the reply.
Maybe I should have mentioned they are both affiliate sites, been on Yahoo! for years, updated regularly, clean, no nasty stuff.
With the affiliate thing in mind would you (or anyone else on thread) think there is a risk pointing them out to directory preview staff given some of the comments made in the past about Y! maybe being unhappy about affilate sites.
Thanks again

Vertical Marketeer

 6:19 pm on Oct 12, 2004 (gmt 0)

if they are affiliate then it will depend on your ourbound links on the page you submit. If your site is full of links that leave your site then yahoo will ake your $299 and tell you, "We're sorry, but you have too many links pointing off your site. you have 30 days to resubmit." Unfortunately it is an affiliate site with a bunch of outbound links so youre screwed. If the site is white labeled and it looks liek everything stays within the domain, you should be alright.



 7:27 pm on Oct 19, 2004 (gmt 0)

I want to be sure about this:
If my site is already indexed by Yahoo and it's being found on searches.
Getting listed in Yahoo directory would be bad to me since editor would change my killer title to something bored like the name of the site (please don't focus on how titles should be, I love my keywords title and ranks good that way :)

Is that true?
Stay away from yahoo directory if you are in the search?


 10:02 pm on Oct 19, 2004 (gmt 0)

"Stay away from yahoo directory if you are in the search?"

Only if you hate money.

Look at the Yahoo serps. Which sites would you personally be drawn to click on: the ones with clean titles and brief topical descriptions, or the ones with several lines of gibberish random notes?

As long as the offical title of your site is sensible and relevant to your keywords, being in the Yahoo Directory is extremely valuable. Lots of positives, and zero negatives (if you are penalized it won't help, but that isn't a "negative").


 10:04 pm on Oct 19, 2004 (gmt 0)

Depends on competition, category and of course the keyword and the people utilizing the search engine.

Some sites Ive paid for do well others dont. :P


 11:49 pm on Oct 19, 2004 (gmt 0)

I think his question is more in relation to if he is already in the serps will Paying to be in the Y directory screw up his serp rankings..

which at one time is what was happening..People would pay to be in the Y directory then the next day all their other pages were which were ranking well in the serps were gone.

I dont know what the answer is anymore myself and I'm also considering the Y directory but am not about to be the guinea pig in this experiment ;)


 3:10 pm on Oct 20, 2004 (gmt 0)

IMHO- steveb is dead on, a Yahoo directory listing still has too many positives to be ignored.

dauction- I do remember a period when Paid Inclusion was resulting in lost natural listings on Yahoo shortly after the Inktomi purchase, but I don't think it was Directory related. Of course my memory could be faded.

I have gone back to affiliate sites and stripped of all outbound affiliate links just to get it in the Y! directory. Of course those links may have been put back up shortly after inclusion.....

Best link (and some traffic) you can get for $300.


 3:15 pm on Oct 24, 2004 (gmt 0)

How long, once one receives the message from Yahoo! that their URL has been accepted for Express Inclusion, should I expect it to take before I can actually search for my URL and find it in the directory? I've heard that it could take 6 weeks...is this true?



 9:43 pm on Oct 24, 2004 (gmt 0)



 10:32 pm on Oct 24, 2004 (gmt 0)

Investing in Yahoo directory is a good idea, i've found higher conversion rates from yahoo than Google or MSN.

just my 2 cents :)


 10:53 pm on Oct 24, 2004 (gmt 0)

A nice trickle of visitors once you make it up to the "Most Popular" section. I'm seeing the category pages ranking in the SERPs - must be where the traffic is coming from. I doubt that many drill down to the category.


 3:57 pm on Oct 25, 2004 (gmt 0)

"expedited consideration of your site for inclusion in the Yahoo!"

"I understand that there is no guarantee my site will be added to Yahoo!"

Like it says, the $299 fee is only for consideration and there is no guarantee you will be added.

I am already listed in yahoo search but would consider paying the fee if I knew for sure they would add me.
Something about donating to a billion dollar company meanwhile I am running an Ad free out of pocket service. (nor am I selling any products online)

I even sent yahoo a list of dead links in the Category. But they removed the dead links but did not add my site. Never any response why of course.


 11:08 pm on Oct 28, 2004 (gmt 0)

I'd like to answer again my question:
In my country yahoo directory submission is free. However my site is actually being visited by slurp.
And my title and keywords works decently.

If my site is added and edited by a Yahoo editor, will I loose the benefit of being found with my keywords?

Will Yahoo regard it's directory first and find the "Anti optimized" human edited listing?

Please tell me about your experiences...


 4:24 am on Oct 29, 2004 (gmt 0)

Most of my sites are rankings in Yahoo SERPs without Yahoo Directory submissions. But I would say getting listed in Yahoo Directory is always a plus point.


 12:01 pm on Oct 29, 2004 (gmt 0)

$299/year is not a big investment and that too investing in yahoo won't make any loss to your business!


 5:34 pm on Oct 31, 2004 (gmt 0)

I see deminishing returns on the directory actually.

people simply don't use the directory to do searches. That's one expensive non-reciprocal link buried somewhere deep inside a pr 9 home page.

i say put your efforts on other factors in improving yahoo results. only after you've exhausted all other avenues should you consider the directory, generally speaking.

if you are at that stage where $299 is chump change, you should probably pony up the extra dough to be a sponsored listing, especially if you happen to be in a category full of established and entrenched players.

yahoo seo is becoming more and more expensive. no wonder they're having banner years and quarters.

directories, sponsored listings, site match, overture, and our own seo charges - and no guarantees. i am encouraging all my new prospects and clients to spend their money on google optimization first.

for many of our customers, the fee we charge for google optimization is at the threshold of what they want to spend. Their return on investment is, in my opinion, better than yahoo. So, if they're willing to spend, say $0.07 per click with google, but are not willing to spend upwards of $0.37 per click with yahoo, then the decision is a no-brainer ($0.07 being our amortized cost of the service). Of course, if our prospects happen to be businesses like personal injury lawyers, whose business model allows them to pay crazy per click charges, we will always recommend all weapons in our arsenal.


 12:00 am on Nov 1, 2004 (gmt 0)

Hello All and welcome to Webmasterworld esseeooh!

I am considering also a submission to the Yahoo directory soon. I am developing a website for "world widgets" and I have a question. Could I submit geographical subdomains like usa.widgets.com for an additional paid listing? Does anyone have this kind of experience for multiple (3 or 4) subdomain paid listings to Yahoo directory?

Your feedback will be much appreciated.


PS. plz note that all the subdomains will have useful, unique content specific to a country, so they could be submitted to a different category of Yahoo.

This 46 message thread spans 2 pages: 46 ( [1] 2 > >
Global Options:
 top home search open messages active posts  

Home / Forums Index / Yahoo / Yahoo Search Engine and Directory
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved