Internet portal Yahoo Inc. said Tuesday that it agreed to buy Web-based digital music and software provider Musicmatch Inc. for $160 million in cash, in a deal which will supplement the offerings of Launch, Yahoo's digital music site.
The company expects its music audience to climb from about 12.9 million listeners today to 23.9 million after the Musicmatch acquisition is completed during the final three months of the year.
12.9 million current subscribers up to 23.9 million = 11 million increase at $8 per month for each subscription. Gee, I wouldn’t mind breaking even on a $160 million investment in less than two months….
The all-cash acquisition, announced Tuesday, gives Sunnyvale-based Yahoo a major drawing card as it competes against the likes of Apple Computer Inc., RealNetworks Inc. and Napster in the rapidly growing field of digital music management.
So whats new about the content?
The 3 companies mentioned above all get their tracks from the same place, maybe its down to how its dressed up but I'm pretty sure that someone will come along with something better real soon ;)