It can lead to a significant boost in PageRank from Google, which can lead to better search engine results, so it depends on your expected sales. If it is more of a hobby site that brings in little revenue, then probably not. But if it could lead to tens of thousands in sales a year, it may well be worth it.
I don't think it has the same value it did years ago. I guess it would depend on how much traffic the directory gets. I know that the actual directories rank well in Yahoo and in some cases get good traffic. But if the PR is low and there are a lot of other sites listed, it's basically like paying $300 for a regular link you can get by doing a little link building of your own.
Msg#: 2709 posted 11:18 am on Sep 12, 2004 (gmt 0)
It is expensive being listed in Yahoo Directory, but from my own experience one of our site has been crawled by all of the major search engines much deeper since getting listed in Yahoo Directory. It also adds some trust to your business, because you paid to be in the directory, and you have to have an actual presence.
If you are considering the intangible benefits, in addition to the click through traffic - it may be well worth it.
It also adds some trust to your business, because you paid to be in the directory, and you have to have an actual presence.
How do your site visitors know that - except for the 2 or 3 that come through from the directory each year?
I've regretted purchasing a directory listing as your directory description replaces your search engine results description. I submitted a wonderful and classy description only for it to be reduced from:
"Widgets UK, offering free nationwide advice for widgets and widgeting. Specialises in widget assistance in the widgeted section of the government."
"offers free nationwide advice."
by a very, very talented young directory editor.
Bravo! Now when I'm listed in the Yahoo search results I look like the badly written one WHEN I DIDN'T WRITE IT! Clickthrough's have never recovered from this bad description even though we have climbed three places to number four in our major keyphrase.