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Yahoo Search Engine and Directory Forum

Yahoo traffic increasing over google
for the 1st time in years....

 12:11 pm on Apr 30, 2004 (gmt 0)

For the past 2 years, my google traffic has been around 50% higher than my Yahoo traffic, until the last few weeks. With msn, aol, etc trailing far behind.

Now, for about the past 2 weeks, yahoo is about 20% higher than google (though overall traffic levels have stayed the same).

Anyone else experiencing this?



 2:23 pm on Apr 30, 2004 (gmt 0)

Yes, my Yahoo! stats this month are phenomenal. After a hard year trying to keep on top of SEO it really seems like at last the rewards are flooding in.


 6:46 pm on Apr 30, 2004 (gmt 0)

Not really surprising given that old Google referrals also included some from Yahoo. Also Yahoo have many of the major portals using their results. In the UK they have a partnership with BT and new customers are given software that basically means Yahoo becomes their homepage, the place they logon to for mail ec.


 6:58 pm on Apr 30, 2004 (gmt 0)

I noticed that I get more traffic from Yahoo but this is mainly becuase the terms I target are filtered on Google. So really Yahoo has picked up the traffic that I lost from Google.


 7:00 pm on Apr 30, 2004 (gmt 0)


My Yahoo hits have tanked even though I'm #1 for a lot of terms in Yahoo.

Guess all the technical types went to Google when they got sick of trying to figure out what was an ad and what was a search result. Google hits have strangly increased.

Your average joe doesn't care, they click anything.


 11:32 pm on Apr 30, 2004 (gmt 0)

If you are in, then you probably are getting more traffice, seeing many of us are banned, and are no longer competition.


 6:01 pm on May 1, 2004 (gmt 0)

I get at least five times as many referrals from Google as I do from Yahoo. My Google referrals have continued to grow, while Yahoo and MSN referrals have slipped noticeably.


 6:17 pm on May 1, 2004 (gmt 0)

Yahoo traffic has slipped from about 1/3 of Google (for many years), to 1/6 over the past month for my sites. The diffence comes mostly from growth in Google referrals.

I don't see slurp visits as much any more either. Slurp used to be a steady. Any suggestions on what "milk and cookies" I need to leave out to attract slurp again?


 7:38 pm on May 1, 2004 (gmt 0)

I disagree. I am seeing increased traffic from Google with my main sites banned from Yahoo for unknown reasons.


 7:50 pm on May 1, 2004 (gmt 0)

Google....61% (main keyword rank: #1 & 2)
Yahoo.....25% (main keyword rank: #2, 6, 10)

This represents an increase of 2-3 percentage points toward Yahoo compared to approximately one year ago.


 3:27 pm on May 13, 2004 (gmt 0)

well, my google traffic is 15 times more than yahoo, it is really strange.

I am now thinking of increasing yahoo traffic to my site, but my site has been listed in yahoo by entering url www.mysite.com. How and what shall I do, any suggestion?


 3:31 pm on May 13, 2004 (gmt 0)

well, my google traffic is 15 times more than yahoo, it is really strange.

different search engines, different algos, different results, different amount of traffic.

I'd focus on G as long as you're listed good there because it normally drives more traffic to your site. But from my experience Yahoo and Google isn't that different. And a factor of 15 isn't that bad if you consider that the traffic for position 8 is much lower than for position 1 though you're just a bit worse.


 3:43 pm on May 13, 2004 (gmt 0)

I don`t want to put all my eggs in one basket. It is very dangerous to have so much google traffic, but very little traffic from other search engine.

How and what shall I do to increase yahoo traffic if my site is already listed in yahoo?

by the way, my site is not in the yahoo dir yet, should I pay to be listed in the dir? will it help for my situation?



 4:55 pm on May 13, 2004 (gmt 0)

The thing with Google is that it's such a deep database that you can easily rank for hundreds of keywords, especially if you pass a certain threshold.

Yahoo's less deep and you can get good traffic from a few good keywords, but you just don't get as many entry points.

My Yahoo traffic is great and very qualified, converts better than Google.


 10:57 am on May 14, 2004 (gmt 0)

Yes, most of my sites are now getting much more traffic from Yahoo than Google. Several newer sites are getting nothing relevant from Google at all at the moment.

Sadly though I get nothing from Yahoo for my main site as it's still replaced by a directory advert which is steadily dropping in the results and has now carried over to other Yahoo-powered searches so I get nothing from them either - are they ever going to fix this?


 3:12 pm on May 14, 2004 (gmt 0)

As many others, I rank well in both Google and Yahoo.
The big difference is that my main page is #2 for the main two keywords in Yahoo, but nowhere to be seen in Google.

Still, the majority of searches are for secondary keyword combinations, that rank much better on G than on Y, so G gives us maybe 90% of our traffic.


 3:48 pm on May 14, 2004 (gmt 0)

>you just don't get as many entry points.

Disagree, a site fully indexed in Yahoo will get more SE traffic than a site fully indexed in Google given you have roughly equal links indexed for both (apples to apples comparison).

>My Yahoo traffic is great and very qualified, converts better than Google.

Totally agree with that though! Just like AOL/MSN users, Yahoo users convert much better than Google users. For a site with equal Google/AOL to Yahoo/MSN traffic I get about 4 times as many conversions from Yahoo/MSN.

For me the Yahoo/MSN to Google/AOL traffic is about 60/40. But the conversion rate puts YahInk way out in front in terms of importance.


 3:58 pm on May 14, 2004 (gmt 0)

Regarding ranking - most of my sites are at #1 for all of their main search terms in Yahoo. I haven't done anything in particular to get them there - the only SEO I do is pretty basic, plus trying to avoid any definite SE no-nos, and write sites which are designed to get the user to buy something/book something/develop an interest in something 'coz they found what they're looking for... That seems to work a treat for Yahoo etc. and for Ask. I don't know, but it seems as if keeping things simple re. SEO works for Yahoo - well, it works for me anyway - and the traffic converts well.

In Google most are in the top 5-10, other than travel sites which are buried. Travel sites are happily picking up #1 spots in Yahoo.

I'm going to be interested to see where my main site comes out in Yahoo if the redirect problem is ever fixed. It never did well in Ink, but it's always done fairly well in Google. If it still doesn't do well in Yahoo I might be able to work out what's different about this one.


 4:22 pm on May 24, 2004 (gmt 0)

My Yahoo traffic has also surpassed Google's even though I have only 550 pages indexed vs. 7,500 in Google.


 3:18 am on May 25, 2004 (gmt 0)

i'm fortunate that my yahoo traffic lately is equal to my google traffic before the january algorithm changes.

yahoo traffic seems to convert better than google, so even though it hurt for a while i'm glad for the trade :)


 3:29 am on May 25, 2004 (gmt 0)

After reviewing approximately 10 of my high traffic sites it seemes that Google is outpacing Yahoo 4 to 1. Going back six months Google was outpacing Yahoo only 3 to 1.

...so I disagree with the title of the thread...not true.

Visit Thailand

 7:03 am on May 25, 2004 (gmt 0)

It would not surprise me for some sites to be seeing an enomous jump in traffic with Y! especially after 1st May or thereabouts.

Considering how many sites seem to have been affected by either (and perhaps all who knows) the 301 problem Y has, the penalty fiasco that seems to be happening etc.

All these sites that have dropped from the index will be sending business/visitors to other sites that have jumped up in their place.


 7:17 am on May 25, 2004 (gmt 0)


Regardless of your rank, if you look at where sponsors are positioned on Yahoo! and Google, you will see that Yahoo! makes it much more difficult for users to differentiate natural vs. paid search results.

We all know the statistical differences when it comes to how users identify sponsors. Users click more paid ads on Yahoo! and MSN because they can't tell the difference. So factor this in. Rank cannot be taken as a sole factor.

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