I've been taking a good look at figures to see how things will pan out with the Site Match Vs Ink PFI
As I'm UK based I've not had a long time to check (we were google results in UK until around 3 weeks ago but hope Yahoo will be fair and have the same trial period in UK as the rest of the world.) Facts:
I have good traffic but a low margin.
Quite a lot of changes to pages/products so freshness is better for the users.
I gave INK several thousand pounds a year for PI which was was fine with me and we both made money from it.
From what I can see so far, it will not be viable to invest in Site Match, the pay per click side kills it unless you have a high margin.
On the 15th my INK pages get dropped from Yahoo.
In May, 30% of my pages are up for renewal with INK but I can't renew them as INK is no more, so they get dropped from MSN.
Upside for me as an YAHOO/INK customer?.........
Can't think of any.
Upside for YAHOO users?
Can't think of any.
Upside for YAHOO? .................
They have less customers to invoice!
Am I the only customer that has been priced out by this inflexible scheme?
