What are the Search Engine Optimization techniques that are followed by Yahoo.Which Onpage factors have given more weight?Which Offpage factors are important? Can anyone help me out. Thanking you people in advance.
You must remember that yahoo index uses humans to review webpage’s. That means that you must make pages that appeal to humans. Sum relative simple rules seems to apply.
1. Content is king. As with all other engines and indexes content is very important. Create a lot of information rich content and preferably unique content if you can. The reviewer Is yahoo’s man not your representative, hi looks to make yahoo a better index, and if your page does not give yahoo anything new, you will not be accepted.’
2. Usability is also important. With human reviewers it Is important that they can find the information and that the site appears neat and orderly.
3. Formal info. Make sure that your site have an address and a working phone number on it. A professional site always have these information’s available. Also put on a privacy statement. Look at the sites already in yahoo and se what elements are on them.
The yahoo editors don't review the natural serps which is where the money is. They will probably review those who pay for SiteMatch but there isn't much benefit to do that, so I won't worry too much about look. I think though that strong content has always been a good strategy for both the search engine and the user.
First of all Thank you all very much. BufferZone as you said my site is having everything when you see content wise. Also my site is in top 10 for keyword1 in yahoo SERP's but for the other keyword which resembles keyword1 it is nowhere found in top 100. What could be the reason i am unable to find out. My both keywords are having title weightage and url weightage. But why my site is not coming for keyword2?
Yahoo serps are still not up to date and not finished from what I can tell. It is like repainting a car, they have fixed some dents and applied primer to parts of the body, but are far from having the final clear coat applied at this point. It is pointless to be worried about not being found for some serches with the current state of the serps.