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Answers from Yahoo!
Yahoo Mike answers some more questions
Yahoo_Mike

10+ Year Member



 
Msg#: 1929 posted 12:09 am on Mar 18, 2004 (gmt 0)

Admin Note:

Below are Yahoo Mike's initial responses to some of the questions found here [webmasterworld.com].

Please make sure that any additional comments in this thread relate specificly to YM's answers. If you have a new question, please post it in the question thread.

WG


Hello again from Yahoo Mike. This is just a first round of replies to several questions posted in the forum. I'm researching several others and hope to have more information posted either later today or tomorrow. With that said...

[edited by: WebGuerrilla at 6:30 pm (utc) on Mar. 18, 2004]
[edit reason] thread split [/edit]

 

soapystar

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1929 posted 8:47 pm on Apr 15, 2004 (gmt 0)

No, Sites are not demoted based upon incoming links. The only exception is if a site is part of a reciprocal link system / link farm that only provide inlinks if the site has corresponding outlinks.

what on earth is a linking system to yahoo? For the last couple of years you used Google serps where the tos state swapping ontopic links is ok. Now you say overnight swapping links and gaining traffic from it will get you banned from the new Yahoo. Is that what you call a linking system? Swappping reciprocal links? You ban sites for that because you happen to use it as a criteria for rankings? Then you need to ban sites that use titles, meta tags, H1 tags, alt tags and just about anything else you happen to use for your algo. How can you justify banning sites that are doing things openly that help them with their site. If you are talking about link farms then please correct me. As i read what you said i could be banned for dping what was previously allowed by you and helps get me traffic. I was told by Yahoo to check my backlinks, if backlinks cant take you down why was i told this? when will Yahoo start using the same guidlines you are killing the rest of us with?

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1929 posted 9:29 pm on Apr 15, 2004 (gmt 0)

Yahoo_Mike; Thanks for the reply.

Just to clarify...

I asked...

Can another webmaster sabatoge your site by simply signing you up for a few link farms, even though you do NOT reciprocate those links?

You replied:

No, Sites are not demoted based upon incoming links. The only exception is if a site is part of a reciprocal link system / link farm that only provide inlinks if the site has corresponding outlinks. So you are not in violation simply because other unrelated sites are linking to you and therefore another site can't sabotage you.

However, questionable incoming links can serve as a red flag for our Editorial Team to evaluate a site.

[bolding added]

So, a competitor could cause your site to be flagged for editorial review by the Yahoo site review team by placing links to your site on questionable sites without your consent?

But as long as we don't link back to the questionable site(s) we should be safe, right?

helenp

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1929 posted 10:36 pm on Apr 15, 2004 (gmt 0)

<<<Yahoo Mike: Certainly our editors aren't experts in every industry.But it doesn't usually come down to the question of which site is better. Most often, relevance of site B is changed because they have done some very obvious things to demote themselves: excessive linking, they don't offer much unique content, they are really just an affiliate, etc. So our editors aren't so much looking at 2 sites and determining which is better. They are looking at some sites and seeing that they are low quality or trying to game the SE>>>>>>>

Actually what you said made me thinking and checking sites on first page for two of my keywords.

The day Iīll be in serps, should be soon as yahoo said, and if excessive linking is an posible reason for penalizing....
what will happen when my clean site is in serp?
knowing and just checked that 95% of sites on first page in yahoo for these keywords use reciprocal links, and maybe my site will be on 2nd or 3rd page, suposing yahoo values reciprocal links for serps.

What should I do? Get reciprocal links to be on first page, risking getting banned again? report all my competitors for spamming? I am afraid yahoo will have lot of work reviewing all reported spam sites..........
Actually editors shouldnīt need to check 2 sites to se which is best, but yes they should look at several competitors site to see if site is spammy compared to rest of that industry..........
But I am glad to see you said more or less that you are working on an better algo for these things....

Sadly, most of sites arenīt penalized by yahoo, they are old Inktomi penalizings, so I am afraid you will have lot of work though must be huge of sites that donīt written yet, though they donīt even know they are penalized.

Yahoo_Mike

10+ Year Member



 
Msg#: 1929 posted 11:27 pm on Apr 15, 2004 (gmt 0)

ken_b

>>>>
So, a competitor could cause your site to be flagged for editorial review by the Yahoo site review team by placing links to your site on questionable sites without your consent?
But as long as we don't link back to the questionable site(s) we should be safe, right?
>>>>

Yes, you are correct. If there was a lot of questionable links into your site, it might get the attention of our editors. But it would not affect how they judged your site unless you were linking back or it was discovered you were part of a link farm.

Bottom line is someone else can't hurt your site by linking to it without your consent.

Yahoo_Mike

10+ Year Member



 
Msg#: 1929 posted 11:41 pm on Apr 15, 2004 (gmt 0)

soapystar

>>>>
For the last couple of years you used Google serps where the tos state swapping ontopic links is ok. Now you say overnight swapping links and gaining traffic from it will get you banned from the new Yahoo. Is that what you call a linking system?
>>>>

What I'm referring to are link farms. e.g. a toy store site that has a huge page of links to gambling sites, online pharmacies, adult sites, etc. from joining a reciprocal linking service.

On topic links are fine unless it is determined that you are adding *way* too many on topic links a part of as part of a swapping scheme to boost your rankings. What is the specific number? There is no cutoff. Use good judgement and you should be fine.

Yahoo_Mike

10+ Year Member



 
Msg#: 1929 posted 11:50 pm on Apr 15, 2004 (gmt 0)

To helenp and mayor regarding your examples from yahoo autos and travel:

Though I'm guessing you will be skeptical, other Yahoo sites (such as autos and travel) go through the same reviews and scoring algorithms as every other site. They are not given any special consideration or treatment.

As an example, I just went to Yahoo! and typed in "2004 Toyota Sienna" which was a listing under the "Get a price quote now" section on the Yahoo Autos web site. The first yahoo autos web page in the results was #19 in the listings (not to be confused with the sponsored results where they were #2).

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1929 posted 11:56 pm on Apr 15, 2004 (gmt 0)

Thanks Yahoo_Mike.

chinkchink

10+ Year Member



 
Msg#: 1929 posted 2:58 am on Apr 16, 2004 (gmt 0)

<<Re directory questions and email addresses:
I will check again with the Yahoo! Express team regarding the correct email address and try to get to the bottom of it ASAP >>

Yahoo_Mike,
Any news on the email address to the Y! Directory staff?

Kirby

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1929 posted 5:14 am on Apr 16, 2004 (gmt 0)

Yahoo_Mike, Thanks for the response. I guess Im still not sure about this hybrid human edit/algo thing Yahoo does. Any word on fixing the redirect problems?

mayor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1929 posted 3:16 pm on Apr 16, 2004 (gmt 0)

Yahoo_Mike, if you check around you'll find I'm a Yahoo fan. Maybe you'd rather I wasn't, because if I wasn't I would never waste my time asking these questions. I just want to clear the air on an issue someone else brought up elsewhere.

Mike, those Yahoo Autos metatags looked to me like keyword stuffing. There's six occurences of the word "car", mixed singular and plural, in the title. Another four in the description, and sixteen in the keywords. Then there's a very generous dose of other words to capture a lot of popular search phrases.

Sorry to put you on the spot because I really do appreciate your serious participation in this forum, but can you honestly tell me those metatags were not designed by someone to game other search engines like Google, or Inktomi or Alta Vista or Fast at one time?

And the one that really raised my eyebrows was all the occurences of "kelley blue book" or close variations thereof. Isn't that gaming a trademark to capture visitors searching for Kelley Blue Book's site? Who is Site A on a search on 'Kelley Blue Book', Kelly Blue Book's site or Yahoo's?

I see the above as gaming the system no matter who comes up where in the SERPS. I see it as an attempt to rank higher for certain search words and terms than the next guy.

WebGuerrilla

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1929 posted 8:49 pm on Apr 17, 2004 (gmt 0)


Considering the fact that I just spent over an hour removing all the posts that didn't stick to the original guidelines we established for the Y! Q & A threads, I think it's time to bring this one to an end.

A big thanks to Tim and Mike for answering the number of questions they did.

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