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Upcoming changes to Yahoo Shopping
Ystore changes also
4crests




msg:832516
 7:40 pm on Jan 23, 2004 (gmt 0)

Anyone hear anything about the upcoming changes to Ystore and Yshopping?

From what i understand, they will be dropping the 3.5% network revenue share for Ystore owners.

Also, they will be strictly PPC as of Feb. 2nd. No more free listings for Ystore owners. If you don't do the PRODUCT SUBMIT PPC program, your Ystore will be removed from Yshopping. It is a set ppc amount. In my case, it was .19 cents for my category. However, Ystore owners get a 20% discount, so it came to .15 cents. It kind of reminds me of Looksmart.

I don't get too many sales from Yshopping, so I'm happy to hear that they are getting rid of the 3.5% thing. The 3.5% was quite expensive for me every month, and also was not fair. I would get charged 3.5% if a customer clicked on my Overture ad on Yahoo Search, and would also get charged by Overture. So, in this situation, I would get charged the normal Ystore fee of 1.5% + the 3.5% Yahoo Network Fee + .20 cents or so for the Overture click (Yikes!).

Also, Yahoo Product Search rankings are based on relevancy - not business size or brand names. Large and small retailers have the same chance to achieve high search rankings.

 

spikey




msg:832517
 4:48 am on Jan 26, 2004 (gmt 0)

I suppose optimizing our product feeds will become more important since the Yahoo Stores won't necessarily monopolize all the top listings on Yahoo Shopping now. Any suggestions on what works here? Keyword density is the only thing I've seen.

yobo




msg:832518
 9:59 pm on Jan 26, 2004 (gmt 0)

The changes should be interesting to see. My only question is how the overture accounts will come into play now that our products will be charged a CPC? Do the listings become redundant? For example if you pay the CPC for your product but also bid on a keyword for a sponsored search will your listing come up twice in Yahoo. One for the shopping portal and another for the sponsored listing? A bit confused by it. I will take the first free month in February to analyze carefully as we have a big ad spend already in Overture.

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