I need your advise. With all the sponsored links, sponsored keywords etc etc, it is just getting out of hand.
I have looked into Yahoo, Goto, Google and Ask and researched various newsletters, forums, etc and can not come off the fence.
I have a client who is interested in Yahoo sponsored sites but would he be better off using one of the competitors instead. Those of you who have the used Yahoo, Goto, Google and Ask which of these gives the best return on your investment and traffic to your site.
We discussed a similar issue a few weeks ago. Check out the thread here: [webmasterworld.com...]
I've tried Yahoo Sponsored listing, GoTo, Google adwords and a regular google ad (on top).
My conclusion from this is that it's all going to depend on the keywords that you are targeting. On some campaigns Google has been great, on others Yahoo SP. was cheap and a good source of referrals, GoTo worked well on some non-competitive keywords.
So my advise for you is to figure out what your main keywords are and find out the costs for those keywords for each program. Then you can get a good idea as to how to approach this.