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What should I do now? Those replying and begging them help or should I try to dispute the charges?
Just two examples:
Yahoo! Express does not guarantee a listing in the Yahoo! directory, nor does it guarantee the type of placement or description that your site will receive if accepted.
I understand that there is no guarantee my site will be added to Yahoo!
It looks to me like you received exactly what they promised to deliver for their fee, a guarantee they would consider your site within a week.
But if it's NOT usefull to searchers and will have NO benfeits to searchers then twisting the wording and politely pointing out benefits is like pointing out a goat in a dress and saying it's cinderella.
Unless you think offering products to potential customers is only beneficial too the seller, no - no - no - no. Customers are the most important aspect of any commercial activity, everything else is second.
Their editors are pretty reasonable - so be sure to follow the guidelines as you tweak and you ought to be pleasantly surprised.
If your site doesn't contain unique and useful content, then you should probably create some in the window of time available to you. Otherwise, your $300 is down the sink.
As others have noted, Yahoo's standards aren't incredibly high, so a modest effort will most likely pay off with an inclusion.
Very true. I've seen four sites with pretty much straight-up duplicate content getting included with very little problem. If they look different and have some unique content, that improves the chances considerably.
Hmm, I've never had a site rejected, but I sometimes think the moral high hand goes a little too far with some directories. DMOZ is just plain ridiculous. And what is this insistence on 'Title must contain company name only' that so many directories seem to just love enforcing?
Imagine if I was looking for a jobs website. What the *@! would 'monster' tell me? It's just stupid. This is particularly a problem with Yahoo showing their directory title descriptions in their main SERPs. Next time, save your cash - I can't imagine spending a more futile $300. Yahoo is a directory listing which sends no actual traffic of its own, and can even have a negative effect on your primary SERPs (at Yahoo).