I just noticed the adwords like advertisements on Yahoo. Read about it from earlier threads and someone suggested there that these are overture`s less paid advertisements. Though as I took a look at overture`s bid tool and compared the results on both SE-s, I didn`t find any similarity. Have you? Anybody has any updated info on this topic?
it's not just Overture listings that show at the top & bottom of results - I"m talking about other CPC options available via yahoo, they appear in yellow text boxes on the right of search results, sometimes with a logo graphic.
try a search for 'car insurance' and you'll see what I mean.