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Yahoo Store Products Optimization
How to optimise my Yahoo Store products for better ranking and sales?
Feebie




msg:821697
 11:17 am on Aug 30, 2003 (gmt 0)

Hello everyone.

I have an extremely tacky problem on hand which I would request your help on. I have two stores on Yahoo. Both are about a few months old.

I have products which are extremely competitive in nature and hence I face a lot of competition when it comes to ranking.

The trouble is that even after optimizing my product names and description (thanks to Webmasters - I learnt this out here in the library posts) - I am still not being ranked since there are at least 30 featured items in my segment followed by other stores that have a great star ranking. I feature in the end somewhere which will obviously never get me any sales. I neither have any stars nor orders nor ranking :

Can anyone help?

 

netcommr




msg:821698
 9:58 am on Sep 3, 2003 (gmt 0)

ah, you post a most enthralling question, how to rank in shopping.yahoo

now understand I have not had a Yahoo store in years, but since they still use the same program I doubt they have changed much.

spend your time looking at MANY pages above you for MANY keywords, look at the code! once you see where the sites have entered words in the editor, then you know where to put those words as well.

What I mean is, you have only so many palces to put words in the store editor, figure out which ones work and which ones don't, what combo really kicks things into motion.

though, once you get things down it still will take a while for your site to get in good(other factors outside of your control), so be patient. (more pages help)! add one every day...

-----------------
you get stars by default, only bad ratings by customers bring it down. give good service and you won't have many bad ratings. Though all sites have bad customers and hence a few bad ratings. When you get a bad one, contact the customer right away and do what you can to get them to change it. Did you know they can?

btw, this does affect your rank down the road, but don't stress on it too much. Other factors have more weight...

Feebie




msg:821699
 11:06 am on Sep 3, 2003 (gmt 0)

I had started to think I would never get any answers. Thanks for answering.

To start with:- my store did not have any stars. Till date there has been no sale and hence I dont have any stars.

I have tried to customize my products. I changed the titles for some of my products based on the standard keywords. In fact they have started featuring better. Better in terms: from page 9 they have come to page 6 right after the featured products and the stores with the star ratings. My problem is that I dont know how to beat those 50 featured products + ranked stores above me unless I too have a star rating.

I am in a total soup here since my boss wants immediate results with yahoo sales.

Can you guide?

To be more detailed:-
I sell some products online which are extremely competitive and hence the customer can easily buy the same thing from my competitor. And he will do that even if I offer better services since I dont feature at all. I have not got a single hit on my store till date for 6 months. My product images are better and hence I feel that if I were to feature better and have a star ranking to me - my products would start getting sold and sales would finally happen!

I need to know as to how can I start marketing this store without spending much. Even if I do spend - is it worth it?

I was trying to find out about the merchants listing. The fees are exhorbitant for stores without any ranking. To start with I was trying to find out if there was any data regarding the sales generated from these stores on Yahoo. Maybe then, the spend would be worth it... If the spend is not worth it - I need to go the free way. In that case how do I get my products featured at least in the top 20?

Please help....

netcommr




msg:821700
 12:52 pm on Sep 3, 2003 (gmt 0)

if this store is the one in your profile, lack of sales has nothing to do with 'stars'

this is what I see...
I get to your front page, click on the first flower that looks nice, then the first thing you do is ask for my phone number... I don't even know what your site is about yet. ...bye (click)

here is a tip, spend more time on 'how to sell on the Internet' and forget about those stupid stars!

not trying to be harsh, but get the site right before you put people on it. thats the challenge, not your rank. if you get good at a 'user friendly site', they will find you. just keep at it.

Feebie




msg:821701
 1:15 pm on Sep 3, 2003 (gmt 0)

So what you saying is - market the site independently? Would this also include submitting my store to Directories and run it like a proper independent site?

My problem is that I already have another site that I own with the name of my store. Secondly one of my other sites design was incorporated for quick implementation. I am worried about being sued for duplicate content and for the site name being unaccepted. Hence I combined one sites design and other sites name and launched the store. In fact it was not me who did it. I have just receieved this project and am kinda lost on it.:(

What do I do?

My only hope pins down to the fact that when a user is using yahoo, he clicks on shopping and from there he comes to my category and sub categories. Here he searches for the product.

Other than this how can I get this store rolling?

I have even tried to go the featured route way. but it seems to be expensive if you dont have those STARS :(

What do you think I should do?

I completely agree with your point that if the customer doesnt know me he wont spend a buck with me. So does it mean that I need to run it like an independent site?

onlineleben




msg:821702
 1:58 pm on Sep 3, 2003 (gmt 0)

Don't know about Yahoo Stores, but when getting Stars has to do with having sales, then why not ask friends and family to buy some of your product ( only works if it is your product and not some affiliate product ) and refund it to them afterwards. so happy customers, no returns that mess around with you ranking and hopefully you sites listing moves from page 6 to page 1 :)

Hope this makes some sense

Feebie




msg:821703
 6:14 am on Sep 4, 2003 (gmt 0)

Thanks for the idea ;)

Unfortunately, I do fall in the section where I have affiliate products. Any more suggestions would help too.

Can anyone else help?

2_much




msg:821704
 6:54 am on Sep 4, 2003 (gmt 0)

Feebie, when you first posted the question I spent some time doing research but couldn't uncover much. I've never worked with Yahoo stores so I don't know much, and I don't think there's been much discussion about this topic in the Yahoo forum.

Here are a couple of threads:
[webmasterworld.com...]
[webmasterworld.com...]

Here's more info:
[bockinteractive.com...]
[marketingexperiments.com...]

I hope this helps.

4crests




msg:821705
 7:12 am on Sep 4, 2003 (gmt 0)

I have several yahoo stores. I can tell you one thing...

FORGET ABOUT THE STARS!

Yahoo Shopping isn't worth focusing on. I get VERY FEW sales from Yahoo Shopping.

Focus on optimizing the site for the search engines. Link your site to others and add lots of great content. If you have a decent product, the sales will come, and you will get customers.

Make sure you treat these first customers extra nice. You need positive remarks on your Yahoo Store feedback to gain stars. Just a few negatives can really knock you down.

You also might try adding a department to your YPATH variable. It will help to ensure proper placement of your products in Yahoo Shopping. Here are the departments you can use with YPATH:

Apparel, Accessories, and Shoes
Art and Photography
Automotive
Baby Furnishings
Beauty
Books
Computers and Office
DVD Old [53087553]
Electronics

FLOWERS AND GIFTS

Health and Personal Care
Home, Garden, and Garage
Jewelry and Watches
Kitchen
Music
Office Products
Sports and Outdoors
Toys and Baby
Travel
Video Games

Marcia




msg:821706
 7:36 am on Sep 4, 2003 (gmt 0)

You're saying that a lot of featured stores are above you - that's in the directory listings, right? That isn't necessarily where the traffic will come from. You really need regular search engine listings - Google for Yahoo at this point, and whatever they're doing with the Google listings.

Optimization isn't altogether on-page factors. Navigation, <h1-6> text and page titles are important, but depending on the search engine, inbound links can carry a great amount of weight, particularly the anchor text in those links.

To get immediate traffic results, doing a carefully planned out PPC campaign on select keyword phrases, and starting on a link development plan for the long-term is the two-fold course that seems logical at this point in time.

In a competitive market I watch, for one of the top sites in the serps, I found when checking allinanchor for the search term, that site is in #2 position and there are over 1,600 inbound links with that anchor text, a good number coming from within the site itself. And it's a Yahoo store.

Feebie




msg:821707
 7:55 am on Sep 4, 2003 (gmt 0)

Thanks a million!

These suggestions and tips were truly great :)

I guess I am now slowly understanding the whole gamut of yahoo shopping, search, stores etc...

In short, do you all suggest that I should be actually kickstarting my store my marketing it independently - submitting it to directories like I do for my other sites?

I have three of my sites for the same products and they all top almost all search engine results for my targeted keywords. If its about SEO and running this store like an independent site, I think I should be able to do that.

But what about the search results in the shopping directory?

What is the cost for opting in Yahoo shopping? I have already opted in for it as per the instructions. But what difference would that make?

netcommr




msg:821708
 10:37 am on Sep 4, 2003 (gmt 0)

kickstarting my store my marketing it independently
yes, yes, yes... it is a site just like any other, get traffic from any place you think may have potencial buyers

here is one challenge you have with the store editor though, when you edit that page, you need to override the global meta tags for every page. Do not have the same title and description for every page. The title you have for the actual product name should be used exactly in the <title> tag and as part of the meta description. ALso use the same quote in your pages in the product description displayed on the page.

if someone searches for that exact phrase in shopping.yahoo, that is all you can do(but get more than 1 page on that phrase)

4crests is right about the sales conversion percentage will be lower, this is just due to a ton of looky-loos (shoppers not buyers), Google,MSN, Overture will bring better sales per visitor, but your best sales ratio will come from links you go hunting for.

opting in for shopping.yahoo I believe is no-charge up front, but they will take a percentage of a sale that comes from them, but not from other sources like yahoo.com or other sites.

Namaste




msg:821709
 11:21 am on Sep 4, 2003 (gmt 0)

Let me jump in and ask the original question another way:
How to optimize for Yahoo Shopping?

You say stars don't matter, and one should just do it search engine style: check our competitors' stores and use their optimization techniques. Is that it? Any more tips?

What about keyword research...or let me put it another way, how do users shop on Yahoo...is it by feeding in words into the shopping search box "Nokia Phones", or by following a path: Shopping>Electronics>Phones>Nokia? Is there any data available anywhere?

4crests




msg:821710
 4:27 pm on Sep 4, 2003 (gmt 0)

Namaste..

If you are talking about optimizing "ONLY" for Yahoo Shopping, then yes, Stars matter. But, it's hard to get those Stars by optimizing for Yshopping ONLY.

If you did want to optimize only for Yshopping,
You could try searching Yshopping for terms that are more obscure that may not be listed in Yshopping.

You might not get on the first page of Yshopping with "Nokia Phones", but you may very well get a first page listing for "Nokia 2300 Spiderman Phone Cover"

So, you might want to name the products in your store according to how they come up in the Yshopping searches.

Also, make sure to use Ypath.

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