The way Yahoo sets up the directory in my category Brand names are relagated to their own catagory. Multi brand sites get put into a more generic directory (so brand searches only yield the Brands company site). I find this morning a competitor who has gotten a different domain name into a regional category that on that brand search defaults to only them. They have a very clear link to their main domain where you then go and purchase. Is this Legal ? Do regional results show up in searches every where or just in that region ?
I experience both on a daily basis and it confounds me. No on has ever explained why it works the way it works. You can get regional showing up in main if there is not many listings in that category. Other times you can't get it to show up at all. I've asked Yahoo to clarify.