homepage Welcome to WebmasterWorld Guest from 54.196.63.93
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Search Engine and Directory
Forum Library, Charter, Moderators: martinibuster

Yahoo Search Engine and Directory Forum

    
Rumour mill: Yahoo about to buy Espotting?
So rumour has it.
makemetop



 
Msg#: 1197 posted 1:59 pm on Mar 14, 2003 (gmt 0)

[nypost.com...]

Er - that should say buy Espotting!

 

Nick_W

WebmasterWorld Senior Member nick_w us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 2:01 pm on Mar 14, 2003 (gmt 0)

The plot thickens....

Nice find!

Nick

vitaplease

WebmasterWorld Senior Member vitaplease us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 2:04 pm on Mar 14, 2003 (gmt 0)

wow, makes sense...

Yahoo had the chance to flirt with espotting in the UK, whilst being married with Overture in the US.

I thought there was some kind of long term deal YahooUS/OV? or was that MSN and Overture..

go short again on overture.

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 2:57 pm on Mar 14, 2003 (gmt 0)

So, it had to happen [webmasterworld.com]. After the acquisition of Fast and AV by Overture ES had no chances to make it alone anymore.

Very interesting move from Yahoo. I wonder if tehy are interested in ES technology, or rather in ES ongoing contracts and connections in Europe.

Bad news for OV, but certainly no surprise. Yahoo working on their own PPC solution had been talked about for many months.

WebSpinner

10+ Year Member



 
Msg#: 1197 posted 3:07 pm on Mar 14, 2003 (gmt 0)

ALRIGHT! Finally some comp for OV. I'm all for it. What will MSN do? Purchase FindWhat? Someone big should..

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 3:14 pm on Mar 14, 2003 (gmt 0)

Webspinner:

>Finally some comp for OV.
Erm, what about Adwords?

>What will MSN do?
either nothing as usual or..
>Purchase FindWhat?
rather OV.

just speculating.

korkus2000

WebmasterWorld Senior Member korkus2000 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 3:16 pm on Mar 14, 2003 (gmt 0)

Does anyone think if yahoo does buy espotting that we could see it being a US service aswell?

>>MSN

They are probably more interested in being an ISP like AOL. i am not sure they care about search.

WebSpinner

10+ Year Member



 
Msg#: 1197 posted 3:29 pm on Mar 14, 2003 (gmt 0)

I did AdWords all of Last Yr, as well as OV and by far OV gave me better returns. AdWords has (IMHO) some serious pros and cons. I like the daily budget feature, but your ad not being in the same place all the time is a real Marketing Issue (consistent position).

As our site does better for the KWs we want on Google, I cant justify the need to also advertise on AdWords. I considered re-starting my AdWords account for AOL, but I'm surprise at the return from AOL. Very low for being such a huge portal.

Findwhat never did anything for me. Not even on the most aggressive KW's, that's why I'd like someone BIG to take them over. The PPC model is not going anywhere anytime soon. Just surprise that other SE's would partner with OV and not do their own thing.

IanTurner

WebmasterWorld Administrator ianturner us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 4:04 pm on Mar 14, 2003 (gmt 0)

Not some much the plot thickens more the battle alliances are being formalised.

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 4:59 pm on Mar 14, 2003 (gmt 0)

If Espotting has some good tech, then they could combine that with their Inktomi purchase, and really have the broadest mix of offerings to sell marketers interested in SEM.

Strategically, this makes a very good move for them.

And since they have that former Overture person on board there as well, Yahoo probably realized that Espotting was a much better deal than Overture could have been for a buy out...and Overture, at this point, should know that they are headed out the door. :)

Findwhat doesn't have the European coverage, and Yahoo is very international already...good move, indeed.

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 5:04 pm on Mar 14, 2003 (gmt 0)

Mmmm. After some checking I wonder if there's any truth to it. Might just be a wild guess from the New York Post?
Nobody else seems to have anything on it, and people usually VERY well informed flat out deny there's something to it.
We should perhaps wait until there's something more trustworthy out from either party.

hooloovoo22

10+ Year Member



 
Msg#: 1197 posted 5:38 pm on Mar 14, 2003 (gmt 0)

Espotting says they're not for sale:

[reuters.com...]

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 5:41 pm on Mar 14, 2003 (gmt 0)

Ya, drat - that would have made things even more interesting. :)

NFFC

WebmasterWorld Senior Member nffc us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 5:42 pm on Mar 14, 2003 (gmt 0)

>Espotting says they're not for sale:

They would say that wouldn't they ;)

Sometimes stories are not based on fact, which seems to be the opinion of many concerning this one. Sometimes the flag gets run up the pole to see if anyone salutes.

webdiversity

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1197 posted 5:50 pm on Mar 14, 2003 (gmt 0)

It's almost like a toe dipping cermeony.

Start the rumour, see what people say, then sit down and discuss it.

Espotting have a well oiled PR machine.

Shak

WebmasterWorld Senior Member shak us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 5:59 pm on Mar 14, 2003 (gmt 0)

Does anyone think if yahoo does buy espotting that we could see it being a US service aswell?

would make 100% sense.

buy Espotting as Yahoo is 1 of their "biggest" contracts, take over Europe, and then head over to the USA and do it themself.

rumour or not, I can see it being pulled off quite nicely.

Hats off to Espotting team, they really have got something strong in the current climate.

so the question I have now is:

1, Who buys Espotting first

Yahoo or Overture.

Shak

jeremy goodrich

WebmasterWorld Senior Member jeremy_goodrich us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1197 posted 6:31 pm on Mar 14, 2003 (gmt 0)

Well, now that the picture is getting clearer, Overture had best get their stuff in gear & buy 'em up before Yahoo! beats them to the punch.

Just on the rumor of a buyout Overture stock dropped I can only imagine how much bigger the dip would be if the announcement was real.

Jillibert



 
Msg#: 1197 posted 10:59 am on Mar 15, 2003 (gmt 0)

Espotting floating a kite?

Like Disney saying someone wanted Infoseek and they might sell it....lol

Or was it Yahoo starting the rumour for some commercial advantage.

This sector has certainly heated up.
Consoldiation galore and a landscape many will not recognise if you come back in 6 months time.

They have found MONEY in this PPC arena and that will change what has been known to many for all time.

Greed is a great motivator of cahnge.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Engine and Directory
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved