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Rumour mill: Yahoo about to buy Espotting?
So rumour has it.

 1:59 pm on Mar 14, 2003 (gmt 0)


Er - that should say buy Espotting!



 2:01 pm on Mar 14, 2003 (gmt 0)

The plot thickens....

Nice find!



 2:04 pm on Mar 14, 2003 (gmt 0)

wow, makes sense...

Yahoo had the chance to flirt with espotting in the UK, whilst being married with Overture in the US.

I thought there was some kind of long term deal YahooUS/OV? or was that MSN and Overture..

go short again on overture.


 2:57 pm on Mar 14, 2003 (gmt 0)

So, it had to happen [webmasterworld.com]. After the acquisition of Fast and AV by Overture ES had no chances to make it alone anymore.

Very interesting move from Yahoo. I wonder if tehy are interested in ES technology, or rather in ES ongoing contracts and connections in Europe.

Bad news for OV, but certainly no surprise. Yahoo working on their own PPC solution had been talked about for many months.


 3:07 pm on Mar 14, 2003 (gmt 0)

ALRIGHT! Finally some comp for OV. I'm all for it. What will MSN do? Purchase FindWhat? Someone big should..


 3:14 pm on Mar 14, 2003 (gmt 0)


>Finally some comp for OV.
Erm, what about Adwords?

>What will MSN do?
either nothing as usual or..
>Purchase FindWhat?
rather OV.

just speculating.


 3:16 pm on Mar 14, 2003 (gmt 0)

Does anyone think if yahoo does buy espotting that we could see it being a US service aswell?


They are probably more interested in being an ISP like AOL. i am not sure they care about search.


 3:29 pm on Mar 14, 2003 (gmt 0)

I did AdWords all of Last Yr, as well as OV and by far OV gave me better returns. AdWords has (IMHO) some serious pros and cons. I like the daily budget feature, but your ad not being in the same place all the time is a real Marketing Issue (consistent position).

As our site does better for the KWs we want on Google, I cant justify the need to also advertise on AdWords. I considered re-starting my AdWords account for AOL, but I'm surprise at the return from AOL. Very low for being such a huge portal.

Findwhat never did anything for me. Not even on the most aggressive KW's, that's why I'd like someone BIG to take them over. The PPC model is not going anywhere anytime soon. Just surprise that other SE's would partner with OV and not do their own thing.


 4:04 pm on Mar 14, 2003 (gmt 0)

Not some much the plot thickens more the battle alliances are being formalised.

jeremy goodrich

 4:59 pm on Mar 14, 2003 (gmt 0)

If Espotting has some good tech, then they could combine that with their Inktomi purchase, and really have the broadest mix of offerings to sell marketers interested in SEM.

Strategically, this makes a very good move for them.

And since they have that former Overture person on board there as well, Yahoo probably realized that Espotting was a much better deal than Overture could have been for a buy out...and Overture, at this point, should know that they are headed out the door. :)

Findwhat doesn't have the European coverage, and Yahoo is very international already...good move, indeed.


 5:04 pm on Mar 14, 2003 (gmt 0)

Mmmm. After some checking I wonder if there's any truth to it. Might just be a wild guess from the New York Post?
Nobody else seems to have anything on it, and people usually VERY well informed flat out deny there's something to it.
We should perhaps wait until there's something more trustworthy out from either party.


 5:38 pm on Mar 14, 2003 (gmt 0)

Espotting says they're not for sale:


jeremy goodrich

 5:41 pm on Mar 14, 2003 (gmt 0)

Ya, drat - that would have made things even more interesting. :)


 5:42 pm on Mar 14, 2003 (gmt 0)

>Espotting says they're not for sale:

They would say that wouldn't they ;)

Sometimes stories are not based on fact, which seems to be the opinion of many concerning this one. Sometimes the flag gets run up the pole to see if anyone salutes.


 5:50 pm on Mar 14, 2003 (gmt 0)

It's almost like a toe dipping cermeony.

Start the rumour, see what people say, then sit down and discuss it.

Espotting have a well oiled PR machine.


 5:59 pm on Mar 14, 2003 (gmt 0)

Does anyone think if yahoo does buy espotting that we could see it being a US service aswell?

would make 100% sense.

buy Espotting as Yahoo is 1 of their "biggest" contracts, take over Europe, and then head over to the USA and do it themself.

rumour or not, I can see it being pulled off quite nicely.

Hats off to Espotting team, they really have got something strong in the current climate.

so the question I have now is:

1, Who buys Espotting first

Yahoo or Overture.


jeremy goodrich

 6:31 pm on Mar 14, 2003 (gmt 0)

Well, now that the picture is getting clearer, Overture had best get their stuff in gear & buy 'em up before Yahoo! beats them to the punch.

Just on the rumor of a buyout Overture stock dropped I can only imagine how much bigger the dip would be if the announcement was real.


 10:59 am on Mar 15, 2003 (gmt 0)

Espotting floating a kite?

Like Disney saying someone wanted Infoseek and they might sell it....lol

Or was it Yahoo starting the rumour for some commercial advantage.

This sector has certainly heated up.
Consoldiation galore and a landscape many will not recognise if you come back in 6 months time.

They have found MONEY in this PPC arena and that will change what has been known to many for all time.

Greed is a great motivator of cahnge.

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