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Yahoo Search Engine and Directory Forum

Overture listings in Yahoo
when did they turn yellow

 8:15 am on Jan 25, 2003 (gmt 0)

Hey, when did the overture listings on the right side of Yahoo turn Yellow?

Is this new, or have I just been missing it? Maybe it's because I don't usually maximize my browser.

Which brings up something I really hate about Yahoo. It sucks that I can't see the overture listings on the right unless I totally maximize my browser screen.



 4:49 am on Jan 26, 2003 (gmt 0)

I don't see any overture listings on the right hand side of any Y! SERP I've tried!

Anyone else?


 6:55 am on Jan 27, 2003 (gmt 0)

Hmmm. I don't recall ever seeing overture listings on the right - those seemed to be ads for sale.

Now it seems they are using that space to promote Yahoo's different services, including shopping, stores, tickets, and others.

I'm no sure when this change took place.


 5:46 pm on Jan 27, 2003 (gmt 0)

Well, they are there for my searches. There have been overture results on the right side for quite a while, they were just a different color before. I just assumed everyone saw them. On my keyword searches, I get overture results 7 through 11 on the right side. They look kind of like google adwords. Overture results 1-4 are on the top of the serps, like they have been for a long time, and results 5 & 6 are at the bottom of the serps.

I can't be the only one seeing the 7-11 overture results on the right side of Yahoo. Anyone else?


 6:04 pm on Jan 27, 2003 (gmt 0)

I'm seeing them at the top where they have always been. (US Search)


 8:42 pm on Jan 27, 2003 (gmt 0)

4crests I've never seen that. Which Yahoo?


 3:51 am on Jan 28, 2003 (gmt 0)

they are on Yahoo U.S.


 3:54 am on Jan 28, 2003 (gmt 0)

Ok, I just checked on my dad's computer from the other side of the state (Washington), and they aren't there.

So, I have to figure out why they are showing up on my home computer.

When I get back home tomorrow night, I will do a screen capture. Doesn't anyone else see them? They look just like google adwords, but are shaded yellow and are Overture results.


 7:07 pm on Jan 28, 2003 (gmt 0)

I just checked with Yahoo (called on the phone). Those are ad units with a rate card of $30CPM and a minimum spend of $3k.

Maybe for some of the keywords the are trying overture listings in that spot, but I don't know about that.


 9:31 pm on Jan 28, 2003 (gmt 0)

I also see the ad spots. Those are different. These were ABSOLUTELY overture results 7-11. Maybe they were testing something, I don't really know. But, they were there for a couple days for me and are now gone.


 10:37 pm on Jan 28, 2003 (gmt 0)

I'd be interested in the screen shot!


 4:22 pm on Jan 29, 2003 (gmt 0)

For a view of the sponsorsed links google style see:

Here in the UK I get:

Moderators: I these urls aren't acceptable feel free to delete them and I'll sticky them around...


 5:40 am on Jan 30, 2003 (gmt 0)


I just got back home tonight and went on my home computer to do some screen shots, but they are not showing now. I am so happy someone got the screen shots! I was beginning to think everyone thought I was crazy.

These are the same ones I was seeing. They lasted several days for me, and were first shaded blue and later changed to yellow. I am in Washington State, USA.

Thanks again JOSK.


 5:45 am on Jan 30, 2003 (gmt 0)

Wow, thanks for the shots!

I've never seen a Y! SERP like this (In Southern California). Is this some sort of experiment?


 5:46 am on Jan 30, 2003 (gmt 0)

By the way, the ones I saw were slightly different than the screen shot JOSK shows. The Yahoo screen I got had the top 4 Overture results on top (JOSK has 2). Then Overture 5&6 were on the bottom. On the right side of the screen I got the two advertisments on top first (the $30cpm ones). Then Overture 7-11 under that. Overall, looked very similar to JOSK's screen shots.


 10:25 am on Jan 30, 2003 (gmt 0)

No problem...The Internet Explorer shot was forwarded to me by a contact who had the same queries. The Mozilla screensshot is what I'm seing in the UK. (But this is even when I'm pretending to Windows)


 3:48 am on Jan 31, 2003 (gmt 0)

Take a closer look at the web pages - them there is Inktomi SERPs!


 6:11 am on Jan 31, 2003 (gmt 0)


the serps I got when I saw it were definitely Google serps. I'm not sure about JOSK's screen shots, but mine weren't Inktomi.


 2:55 am on Feb 1, 2003 (gmt 0)


What makes them Ink serps?


 1:03 am on Feb 4, 2003 (gmt 0)

Ryan , Thats a awsome observation :)

Jon , Look carefully at the screen shot [] for the "Harry Poter" Search ...Then search for it in yahoo and PT's pure inktomi search ...you can see the screen shot is closer to the later . ( for example the #1 in the screen shot listing shows meta description of that site as snippet which is the same in PT search )

Yahoo has invented the perfect Search monetizing strategy... PPC in top , side , bottom and PFI listings in between ...

I believe Yahoo has selected a dangerous route for short term profits . Lets pity the poor joe surfer :)


 4:37 am on Feb 4, 2003 (gmt 0)

That looks to me just like the Google results without the indented ones.


 5:34 am on Feb 4, 2003 (gmt 0)

Yeah, go type 'harry potter' into the Google search window and this is pretty much what you get. Google gives 2,880,000 matches, the same number as this Yahoo serp.


 5:35 pm on Feb 4, 2003 (gmt 0)

We recently spoke with Inktomi about our placement in their results and they said they were recently acquired Inktomi.

I've been anxious to see what Yahoo would be doing with the inktomi results. Sounds like they are trying to integrate the two.


 5:36 pm on Feb 4, 2003 (gmt 0)

Oops... Correction.

Inktomi said they were recently acquired by Yahoo.


 6:37 pm on Feb 4, 2003 (gmt 0)

Whats the difference between the sponsored listings versus the yellow listings?

How does one get there ad in yellow?


 9:03 pm on Feb 4, 2003 (gmt 0)

Looks like Reuters finally caught up with this news first reported by 4crests here on WebmasterWorld.


They're saying those yellow boxes could add 9% to Overture revenues.


 9:14 pm on Feb 4, 2003 (gmt 0)

Thanks for sharing that article figment.

I wonder how this will affect clicks on the regular serps. Does anyone have stats on this based on Google?


 5:22 am on Feb 5, 2003 (gmt 0)

CNET ran an article on Tuesday also... makes me wonder if they all are picking up news leads from reading here :-) [rss.com.com...]


 1:19 pm on Feb 6, 2003 (gmt 0)

They're saying those yellow boxes could add 9% to Overture revenues.

Unless Overture provides 0% revenue share to Yahoo! there's no way a 30% increase in Y! clickthroughs would translate to a 9% increase in Overture revenue... the math doesn't add up.


 4:03 pm on Feb 6, 2003 (gmt 0)

Revenue not profits.

I'm pretty sure that Overture counts all click amounts as their revenue and then puts the affiliate commission as an expense.

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