I've just been instructed to re-build and do the marketing for a new client and he wants to be in yahoo, I've looked under the keyword for his service and there are no listings there.
If I submit the site to yahoo asking them to create a new catergoy for him what is the likley hood of this happenig? He is in the head hunting business (recruitment not cannibals) although if you look under recruitment consultants/specialists there are listings.
The company is not a recuitment consultantcy but I'm concerned that yahoo will just drop him into that catergory, which I know he would be very unhappy with
The key thing for me tigger has been to force Yahoo to give me the keyword in the title I need, especially if there is no competition for your phrase. Title of site, domain name, and company name are key for this. From our other discussions, it seems few people are drilling down into categories and clicking, most of the traffic seems to come from keyword searches. As far as the category creation, I am not sure and don't have the exp. to speak on this.
We've had little luck getting Yahoo to create new categories for us. The only time it actually worked was when we wrote a very compelling and explicit explanation as to why it was necessary for them to create a new category for us.
Like James said, the best thing is to foce Yahoo to include the keyword in the title and if at all possible, in the description...then you may still come up under a keyword search. Name the site with the same title that you want Yahoo to list you with...that should help.
>He is in the head hunting business (recruitment not cannibals) although if you look under recruitment consultants/specialists there are listings.
I must be dense, because I don't understand the difference between what your client is and how he is not "recruitment consultants/ specialists"...isn't that a headhunter? (Recruitment, not cannibals...)
I ask this because if you can explain the difference to me, then it won't be such a stretch to explain it to Yahoo the same way and get the new cat made.
I don't understand.
The key to getting a new category created is your ability to convince Yahoo that what your proposing will increase the value of Yahoo's services (listings) to it's clients (yahoo searchers).
I had the same dicussion with my client, what's the difference, his company has no job listings, he tracks down executive staff by contacting them direct to find out "if he/she could be offered more money/better job" would they be interested in this.
Blue chip companies contact him telling them what type of personel they're after, one of his clients is Inktomi UK.
Hope that answers your question, hence the reason he would want to be placed under head hunters, in the hope that a company was looking for staff they would search under this listing.
His words not mine. He employs 100+ staff and has an extremely income from it.