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SEM Research Topics Forum

SERP depth
How many pages will users search to find results

 12:46 pm on Jun 14, 2005 (gmt 0)

Does anyone know or have any data on how deep into SERPs people normally go? I will often look through 3-5 on Google or 2 on Yahoo but then again I do this for a living.



 3:44 pm on Jun 15, 2005 (gmt 0)

Can't find the research but I remember the drop off of traffic is very high and you really need to be on page 1.


 3:50 pm on Jun 15, 2005 (gmt 0)

Cheers for that :)


 4:00 pm on Jun 15, 2005 (gmt 0)

There are 2 good places in the results, assuming 10 results per page. The first good place, and probably the best, is in the top 3 positions. If you can't get there, the next best place is the bottom three, with the last spot being best. This isn't scientific, just my own observations. Those spots do pretty good no matter how many pages deep the searcher goes.

Why the bottom spots? Those are what will be seen just before the searcher clicks Next.


 8:44 am on Jun 23, 2005 (gmt 0)

i would have to agree with grandpa on this one..


 1:12 pm on Jul 11, 2005 (gmt 0)

>>how deep into SERPs people normally go?

Silly as it may sound, that may in part depend on the target audience and the engine. I've seen women search as far as the 6th or 7th page at MSN for some oddball specific thing when it's something they are intent on finding and won't give up 'til they do.

Other than that, I'd agree with grandpa, though some people like #11, first result on the second page, better than the end of page 1.

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