I have been asked by a potential new client to come up with this infomartion for his board of directors if at all possible. So I am asking the SEO community for help!
Does anyone know of any papers/articles/threads/info that discuss how your SERP (and even more to the point your exact position in the top 20 resuts, position 1 thru 20) converts to # of visitors in a percentage basis?
For example. I have a search term that occurs 10,000 times per month as reported by overture (And is google roughly 10x overture by most peoples estimates?).
If I am the 20th result for this, what % of those 10,000 searches would I get?
If I am the 10th results for this, what %?
and so on to
If I am the 1st result for this, what %?
I realize this isn't an exact science but if anyone knows of research results in this area it would be a HUGE HELP to me.