Just wondering how folks assess the competiveness of a new market when you start planning to enter it.
I read a lot of people assessing the competitiveness based on the number of results G has in it's index. But, is that really the best way? Would anyone share their methodology for determining the level of competition they might face?
When I do a study for a client that is breaking ground in a niche, I judge competitiveness based not only on the number of sites in the indexes, but how on topic they are. I also look at the # of monthly searches on related key phrases, and the bid prices. (within context of potential ROI) As a last step to see how well my client will do in the SERPs, I look at the top results for any SEO qualities.
Hope that helps you develop a process for your survey. Everyone does it differently, and this works for me.