homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
Forum Library, Charter, Moderators: phranque

SEM Research Topics Forum

CPC Cookie Policies
Length of time a Paid UU should be Cookied

10+ Year Member

Msg#: 752 posted 11:14 pm on Dec 21, 2004 (gmt 0)

I would like to know what is being used as "industry standard" to cookie users that you pay for in a CPC campaign.

For example, do you cookie someone for 30 days and determine that any transaction on your site resulting from that paid visitor is attributed to said CPC spend? Is it less than 30 days, more than?

Obviously the length of time you decide to cookie someone can significantly impact CPC efficiencies: cookie someone for too long and you won't see the true effect of the search campaign but don't cookie someone long enough and efficiencies against a particular medium will look awful

Any advice/experience you can share is most appreciated.

Thanks :)


Global Options:
 top home search open messages active posts  

Home / Forums Index / Marketing and Biz Dev / SEM Research Topics
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved