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meta description - what's it good for? does google use it or not? rich42
I see people talk about the meta description all the time as if it's important - but I haven't seen anything recently suggesting what it's actually used for.
I haven't seen google actually use it when displaying the SERPs. I've seen a few reports of google using it in certain cases - but it's certainly the exception.
There seems to be some impression that it may help if you have keywords in your site that match up with keywords in your meta description. Anyone have any evidence?
I have a decent meta description for the main page of my site - but nothing for the other pages. I'm trying to decide if it makes sense to develop ones for the rest of my pages.
I'm sure engines besides google use it - but I'm not really inclined to go out of my way for the smaller engines.
I did a little searching but couldn't find a good answer any place in the forums.