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SEM Research Topics Forum

Audience Measurement - Competitive Intelligence
Anyone pay for this stuff?

10+ Year Member

Msg#: 471 posted 1:09 am on Mar 12, 2003 (gmt 0)

I'm wondering if anybody here pays for ComScore or Netratings stuff. It seems to me that these two behemoths were invented during the bubble, and their high-priced, consultant-heavy research stuff is out of step with the current web environment.

So, do you pay? What is the key report/stat that hooked you? How much do you pay? Are there some low-priced smart competitors?



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