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This 35 message thread spans 2 pages: 35 ( [1] 2 > >     
My girl friend ditched me!
What should I do?
vibgyor79




msg:819959
 4:38 pm on Jan 11, 2003 (gmt 0)

Sorry fellas. This post has nothing to do with the Subject and the Description. I am doing a study on human psychology.

Once the study is complete, I plan to apply my findings to advertising on search engines.

So, a few questions -

1) What made you click on the subject line and read this thread?

2) After finding out that this thread has nothing to do with the subject line, are you going to read through the rest of my banter?

3) Will you be posting a REPLY to this thread? If NO, why?

4) If I adopt the same subject line at Pay per click search engines for ALL the keywords, will it help my CTR?

5) Assuming my website sells fresh bananas, will my PPC visitors buy stuff from me, after clicking on my ad?

 

andreasfriedrich




msg:819960
 4:43 pm on Jan 11, 2003 (gmt 0)

3) Will you be posting a REPLY to this thread? If NO, why?

because ...

creative craig




msg:819961
 4:44 pm on Jan 11, 2003 (gmt 0)

Another 3 minutes (dial up, not broadband) of my life wasted on a FOO post ;)

Craig

rcjordan




msg:819962
 4:52 pm on Jan 11, 2003 (gmt 0)

>apply my findings to advertising on search engines.

Interesting, intriguing, and merits moving from FOO to SEM

pendanticist




msg:819963
 4:53 pm on Jan 11, 2003 (gmt 0)

Sorry fellas.

If you're going to do a study that is generalizable, perhaps you'd like to remove the bias?

:o

Pendanticist.

vibgyor79




msg:819964
 4:58 pm on Jan 11, 2003 (gmt 0)

Wow.. rcjordan is serious.

All I wanted was to celebrate the International Laughing Day (which is TODAY, according to the news).

Now if you want me to be serious... I found the following ad in Google AdWords -

My Bankruptcy Story (TITLE)

I couldn't find his bankruptcy story on his site, clicked on the BACK button and obviously didn't buy anything from that site.

heini




msg:819965
 5:04 pm on Jan 11, 2003 (gmt 0)

>International Laughing Day

Well, who says humour has no place in marketing?

Anyway, just look how many folks already not only read this but actually replied?

mat_bastian




msg:819966
 5:07 pm on Jan 11, 2003 (gmt 0)

I know it's early in the study, but so far the findings reveal a great deal of angst over the deception... I would conclude that while it may be an effective model for generating traffic, the expectation of a completed sale of goods or services from the deceptors site is likely to remain unfulfilled.

rcjordan




msg:819967
 5:27 pm on Jan 11, 2003 (gmt 0)

There were at least 3 "hooks" or calls to action in that title.

-1- The exclamation point, and the subject matter itself, indicated that it was emotionally charged.

-2- The second sentence "What should I do?" asked advice

-3- The "reality TV" effect, for lack of a better term.

But, as pointed out above, would it convert? Maybe, given the right circumstances. I can see the Bankruptcy example pulling in a few that were trying to research their decision on the web.

andreasfriedrich




msg:819968
 5:35 pm on Jan 11, 2003 (gmt 0)

What happened to my second post in this thread? I posted when it was still in Foo.

<added>just saw the error message in the window burried deep below a lot of others: status: error : No Replies Allowed. This thread has been closed No Replies Allowed. This thread has been closed</added>

<added>Permission to remove granted ;)</added>

[edited by: andreasfriedrich at 5:40 pm (utc) on Jan. 11, 2003]

toadhall




msg:819969
 5:40 pm on Jan 11, 2003 (gmt 0)

> What should I do?

Sticky me her phone number. I want to congratulate her.

T

[edited by: toadhall at 5:41 pm (utc) on Jan. 11, 2003]

rcjordan




msg:819970
 5:40 pm on Jan 11, 2003 (gmt 0)

>happened to my second post in this thread? I posted when it was still in Foo.

Must have posted while it was in the moving process. I didn't see but one from you when it landed here. Sorry for the mishap, though, happens every now and then.

vibgyor79




msg:819971
 5:45 pm on Jan 11, 2003 (gmt 0)

Most of you must have these banner ads/popups -

1) Punch the Monkey and Win $1,000.
2) Your are 1,000,000 visitor. Click Here to claim your prize.
3) Your PC is slow. CLICK here to speed it up.

These type of ads are somewhat deceptive. And they did work during the good old days. Such traffic probably converted too. In internet marketing, it is okay to be a little deceptive.

<added> rushes off to copyright the "My girl friend ditched me!" title </added>

martinibuster




msg:819972
 5:56 pm on Jan 11, 2003 (gmt 0)

There's an article in New Architect about banner ads and all the marketing heads were agreeing that in your face and annoying is the way to go.

My "girl friend ditched me" works because it calls upon a common experience. However, what you do once you get them into your site is very important.

I imagine that something clever should do very well.

rcjordan




msg:819973
 5:59 pm on Jan 11, 2003 (gmt 0)

>Monkey

Puh-leeeeze! Don't remind me of that phase of the web's troubled commercial childhood.

I ran one of those Alert! banners for a client who wanted a fairly large run (1M impressions, as I recall). It was very simple, no animations, and the text on the banner was descriptive of the service being promoted. Basically, the hook was a big error-message dot with an exclamation point. CTR was 6 to 8%. Conversions, OTOH, were so poor that I agreed to pull the run at 500k impressions. But still, in the context of this thread, it's obvious that we do respond in knee-jerk fashion to many marketing ploys.

toadhall




msg:819974
 6:14 pm on Jan 11, 2003 (gmt 0)

Curiousity caused the click. The context caused the curiousity. My initial reply was to be something along the lines of "Deal with it, Bozo!" until I saw that the Bozo was a pain-in-the-ass as well. Otherwise, pure back button material.

T

creative craig




msg:819975
 6:18 pm on Jan 11, 2003 (gmt 0)

Toadhall has put it perfectly.

Craig

Brett_Tabke




msg:819976
 6:29 pm on Jan 11, 2003 (gmt 0)

Umm guys, lets leave the personal stuff out please.

It is actually a fascinating topic as it relates to se's and clickability. What do people click on?

ggrot




msg:819977
 6:44 pm on Jan 11, 2003 (gmt 0)

It might convert in some areas, say matchmaking personals or stuff along those lines. In that respect it is somewhat targetted.

msr986




msg:819978
 6:47 pm on Jan 11, 2003 (gmt 0)

I clicked on this thread to find out why it was in the 'SEM Research Topics' forum. I guess that means I was curious.

If this was the subject line in some spam email, I still would not have opened it!

Other answers:

2: Yes

3: Obviously

4: Not unless this is what I was searching for.

5: No, unless buying bananas was my original goal.

vibgyor79




msg:819979
 6:51 pm on Jan 11, 2003 (gmt 0)

What do people click on?

People click on any ad/listing that -

1) Has a "good" call-to-action.
2) Has the word "FREE" inserted into the ad/listing
3) Is "different" from the rest of the listings (probably applicable only to PPC advertising)

Let me try to explain Point Number 3. When you search for a keyword like "web hosting" in PPCSEs, what do you generally see?

Ad Number 1 - Cheap webhosting. 150 MB. $3 per month only.
Ad Number 2 - Linux Host. 200 MB. $9 per month only.
Ad Number 3 - Free support. 100 MB. $4 per month.
.
.
and so on..

Most of the time, none of the ads actually STAND out. None of the ads have an unique ad copy. In such cases, you will probably notice "almost equal" CTR across the listings.

If you want to be noticed, if you want surfers to click on your ad/listing overlooking the others, you gotta be different.

JonB




msg:819980
 7:29 pm on Jan 11, 2003 (gmt 0)

3) Will you be posting a REPLY to this thread? If NO, why?

hm..How can i tell you WHY i will not be replying in this thread - if i do this i would be replying!

JayC




msg:819981
 7:33 pm on Jan 11, 2003 (gmt 0)

I clicked on this thread to find out why it was in the 'SEM Research Topics' forum. I guess that means I was curious.
If this was the subject line in some spam email, I still would not have opened it!

Same here. In fact, if I had seen it while it was in Foo I probably wouldn't have bothered with it.

That it was in SEM Reseach Topics gave it some credibility.

heini




msg:819982
 7:39 pm on Jan 11, 2003 (gmt 0)

>while it was in Foo I probably wouldn't have bothered with it
Same here. The context makes it interesting.
But, while it was in Foo it sure got klicks...

So it appears to work both ways: seemingly context appropriate title leading to unexpected content, and unexpected title leading to ontopic content.

Robert Charlton




msg:819983
 7:39 pm on Jan 11, 2003 (gmt 0)

In internet marketing, it is okay to be a little deceptive.

Fake User Interface ads maker being taken to court
[webmasterworld.com...]

chiyo




msg:819984
 7:43 pm on Jan 11, 2003 (gmt 0)

i would normally ignore the "personal type" posts. But I clicked because i saw that was large number of posts in a short time. Usually I do click on threads that initially were not interesting, but seem to get a lot of posts.

dingman




msg:819985
 9:17 pm on Jan 11, 2003 (gmt 0)

I clicked because I noticed that somehow, a post with a wildy off-topic title had gotten moved *from* Foo, the only place on the board I could imagine it belonged, *to* someplace else. I just had to see how that thread could possibly belong in another forum here.

It wouldn't have worked if the thread had been left in Foo, if it had been initially posted somewhere else, or if the mods in here didn't generally do such a good job about making sure things are propperly categorized.

Had it been left in Foo, I would have ignored it unless I recognized the nick of the person who posted it. Had it been someplace else, I probably would have reported it to the forum moderators. The combination intruiged me.

heini




msg:819986
 9:25 pm on Jan 11, 2003 (gmt 0)

... interesting - now this evolves into a community thread ....hehe...

I don't think the principle here is deceptive marketing in any form. It's not about promising or alluding to any offers that don't get fulfilled later on.
It's rather playing with the audience's expectations. A facinating little experiment, which really got me thinking.
Given that I just was finetuning an adwords campaign, basically going into a even more factual, focused direction (product, price etc), this is exactly the opposite approach.

andreasfriedrich




msg:819987
 9:27 pm on Jan 11, 2003 (gmt 0)

But, while it was in Foo it sure got klicks...

Because it was out of context there as well.

Syren_Song




msg:819988
 9:31 pm on Jan 11, 2003 (gmt 0)

Why isn't this in FOO?

<edit>It may be trying to pass as research, but it's still sounds awfully foo-ish to me!</edit>

This 35 message thread spans 2 pages: 35 ( [1] 2 > >
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