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SEO vs. CPC/PPC Campaign SEM strategy. iipmrulz
I want to help optimize a site on SEs. Need is to double the traffic. Should I go for SEO or PPC/CPC campaign in view of short and long-term strategy? Looking forward to hear from you. Thanks in advance!
Short term: PPC Long term: SEO
Start both programs together, and as the SEO starts to take hold and rankings and traffic begin to improve, you can start phasing out the PPC.