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Internet Marketing
defination and explanation
phparion

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 1042 posted 4:04 pm on May 12, 2006 (gmt 0)

Hi

i have read on many site that they provide Ineternet Marketing services. well what does make Internet Marketing I mean is it all about SEO or PPC or Email Spamming etc?

how can we define this term and what elements comes under this term?

thanks

 

moishe

10+ Year Member



 
Msg#: 1042 posted 11:15 pm on May 12, 2006 (gmt 0)

It is unlikely that you will get a solid answer on this.

It could mean whatever the user chooses it to mean, marketing could mean SEO or PPC just as easily as it could mean selling websites or internet access. Unlike say, the medical profession which has specific titles for specific specialties, doing business online is still being defined and not all the terms are really set in stone as of yet.

Lobo

5+ Year Member



 
Msg#: 1042 posted 2:10 am on May 13, 2006 (gmt 0)

Yip! you just put up a website and tell people about, submit to search engines and there you go...

A definition and explanation may take some time, I'd say 2 years of working on it, learning more and being relentless.. gives you a good grounding..

Internet Marketing makes your sites better...

ginunicyb

5+ Year Member



 
Msg#: 1042 posted 5:12 pm on May 13, 2006 (gmt 0)

I think that it could very usseful for you to look for these definitions in the Internet. [removed url and reference]
Good luck

[edited by: msgraph at 11:48 pm (utc) on May 14, 2006]
[edit reason] see above [/edit]

ginunicyb

5+ Year Member



 
Msg#: 1042 posted 10:13 pm on May 13, 2006 (gmt 0)

*could use - I mean

phparion

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 1042 posted 3:00 pm on May 15, 2006 (gmt 0)

Hi

I was asking in a context that if some customer get a web design from you and then ask you to provide him Internet Marketing services too, then what should / would you include in it?

thanks for your response

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1042 posted 3:23 pm on May 15, 2006 (gmt 0)

Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer.

Internet Marketing is a very broad term and can cover a diversified set of products and/or services. SEO, SEM, PPC, PFI, CPC, EOC, and a whole list of other initialisms, abbreviations, etc.

From a consumer standpoint, I think most would be referring to the act of marketing their website to the search engines. And then there are others who may be looking for a more in-depth marketing package for their site which includes a bit of everything under the sun. ;)

Lobo

5+ Year Member



 
Msg#: 1042 posted 10:04 pm on May 15, 2006 (gmt 0)

I always provide a simple marketing check list.

Make sure that marketing is integrated, eg: every bit of paper or correspondance that leaves the business includes all the web details.

any promotion involves and includes the web presence.

Register with the usual search engines.

Create a budget for link developement.

Decide on the best marketing mix for the budget.

that depends on the type of business, their most likely users/puchasers .. demographic

eg: yellow pages, paid inclusion, banner advertising, keywords etc ... all depends on the budget and business make up...

I believe that is the least you can do ..

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 1042 posted 6:48 am on May 26, 2006 (gmt 0)

Register with the usual search engines.

Lobo - I see this mentioned from time to time, but don't have a clue what people have in mind when they say "register" with a search engine. What do you mean?

percentages

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1042 posted 7:37 am on May 26, 2006 (gmt 0)

>Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer.

If you say so;)

For me Marketing means "Exposure", which is very different to "Sales". Marketing is exposing the target audience to a product or service, they still may not choose to buy!

"Internet Marketing" is a narrow part of "Media Marketing". TV, Print, Radio, etc., all have there place, as does the Internet.

For "Exposure" on the Internet you can take several approaches, PPC is easiest, SEO is most profitable, both depend on your skill level as to achieve success. Many others, or a combination, can also work.

The big problem however is communicating the difference between "Marketing" and "Sales" to any potential client.

Marketing doesn't sell anything.....it just makes potential customers aware of it! If the client expects sales it is a whole new ballgame :)

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