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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture allows monopolizing of keywords
I was under the impression that this wasn't allowed
tikiman




msg:815537
 3:18 pm on Aug 5, 2002 (gmt 0)

I just called overture to ask why one of our competitors was being allowed to use 3-5 accounts to hold the top positions. They told me that it is perfectly allowable for our competitor to do this and it's the nature of business. Does this seem right? I thought overture shunned this practice. Why do they even have editors it they are allowing one company to take up all the top positions?

 

Mike_Mackin




msg:815538
 3:30 pm on Aug 5, 2002 (gmt 0)

From the guidelines:
"Duplicate Search Terms

*Advertisers may bid on search terms only once, even if they list sites using different URLs or through separate accounts. This policy helps ensure that users are presented with a variety of results, and it prevents a single advertiser from monopolising a particular search result set."

Call again and don't take no for an answer!

Mardi_Gras




msg:815539
 3:32 pm on Aug 5, 2002 (gmt 0)

Titkiman - welcome to WebmasterWorld! You're right - according to this quote from Mundonet in another thread, it is a violation of Overture's TOS:

"Listing Guidelines Question : Why can't I bid on the same term if I'm using a different URL?

Answer : Advertisers may bid on search terms only once, even if they list sites using different URLs or through separate accounts. This policy helps ensure that users are presented with a variety of results, and it prevents a single advertiser from monopolizing a particular search result set."

Getting them to honor their own TOS seems to be the problem. You might check out this recent thread on exactly that topic:

[webmasterworld.com...]

Mardi_Gras




msg:815540
 3:36 pm on Aug 5, 2002 (gmt 0)

Mike - geat minds must think alike - but mine thinks a little more slowly :)

PPCBT_guy




msg:815541
 2:39 am on Aug 6, 2002 (gmt 0)

tikiman,

Call back and give them hell. You got someone who was one of or all of the following:

disinterested
ignorant
pissed at you
just plain stupid :)

So often people call Overture (and other companies) and believe that a customer service reps answer is actually correct. I've learned not to accept too many initial responses, especially from Overture!

mundonet




msg:815542
 6:09 am on Aug 6, 2002 (gmt 0)

Keep on complaining using the support form, under the "Listing guidelines" subject.

Twice we had the problem, in both case it took 4 letters and 3 weeks to get the spammer removed.

Guess also that "the nature of business" of Overture is to be slow to remove multiple listings from the same user because our bids have to be much higher to beat them. Meanwhile, Overture makes the $$$.

They should apply (in a timely manner) their own TOS and ban repeat offenders. Otherwise, if we all start doing the same, the will have a BIG problem with the "surfing experience" of the people who click on the PPC.

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