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Yahoo Search Marketing Pay Per Click Advertising Forum

ah-ha.com, What do you think?

 7:36 pm on Jul 24, 2002 (gmt 0)


I am looking to setup with ah-ha.com.
Any comments would be appreciated



 7:25 am on Jul 25, 2002 (gmt 0)

Looks to me like they are using ScrubtheWeb for their listings, not the fullest of searches and scrubtheweb has a nasty trick, if they don't have a searched for item, they offer to let you look for it on AV and Hotbot, but it will turn up 'not found' even if it is there when going in for it from scrubtheweb. Don't know if ah-ha will do this, I did notice they are as hard to get a free listing in as scrubtheweb so they may have the same recalcitrant spider.


 1:02 pm on Jul 25, 2002 (gmt 0)

I did notice they are as hard to get a free listing in as scrubtheweb

Well, they are a PPC engine:)

Ah-Ha has the best customer service I have yet experienced. I think for results there is Overture and then everyone else; for customer service there is Ah-Ha and then everyone else.

That's the good side. The bad is that for my terms, at least, they develop only a VERY small fraction of the referrals Overture generates. We're talking one click for every 75 Overture generates; maybe less.

Maybe your experience will be different. The bids tend to be very low; it may be worth a try.


 1:19 pm on Jul 25, 2002 (gmt 0)

It can drive some traffic depending upon the industry.

Be advised that there is a $50 setup fee which makes it expensive to TEST

CS is wonderful :)


 4:32 pm on Jul 25, 2002 (gmt 0)

I just want to clarify -- Ah-ha recently uped
their account minimum from $25 to $50.

If you set the account up yourself via their
account management system -- all $50 goes
toward clicks, but if you choose their "Full
Service" [one of their representatives sets
it for you... etc.] then a portion of that
$50 will go toward the set up.


 6:28 pm on Jul 26, 2002 (gmt 0)

My experience also: overture, lots of clicks, but costly. Ah-ha some business, less costly, and friendly people who don't mind asking questions on your behalf. You eventually work thru the $50.


 7:16 pm on Jul 26, 2002 (gmt 0)

We've had good experiences with ah-ha.com. Like Kanoodle.com, though, sometimes there have been unexpected surges of click-throughs for weird keywords or phrases, and we've had to bring those bids down or pull the phrase off entirely. So you might come across an, ahem, questionable partner of one of these lesser PPCs that can drain your account if you don't watch it, because they're not as diligent as Overture is, IMHO. But still worthwhile.


 7:50 pm on Jul 26, 2002 (gmt 0)

What does your budget say? Can you afford the higher traffic (MSN, etc) and higher click costs of Overture? Then go for it.

If you have a smaller, more consumer-oriented site, Ah-ha is a good way to go. Their distribution is to a more consumer-friendly audience.

FindWhat is also an option.

You also want to consider where your target market is. Where will you be getting the type of traffic you are looking for? Each of these PPC sites has their own "niche" - make sure your choosing the one that works for yours.

Choose the one (or combination thereof) that will give your the best ROI. Keep in mind that they each distribute to different partner sites. A strategy based on a few keywords in one and a few in another may work for your market.

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