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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture/ Wordtracker results
beasscr




msg:806964
 9:41 pm on Dec 3, 2001 (gmt 0)

When checking the results of words searched on Overture and on Wordtracker there is a huge difference in results. Why is that?

I would think that Wordtracker would have more results than on Overture and that's no the case. Overture displayed results that were in excess of 95,499 searches.

Any help?

 

abertone




msg:806965
 12:14 am on Dec 4, 2001 (gmt 0)

For one, OVerture's numbers are inflated because of automated reporting programs like WPG or Top Dog.

I have found Wordtracker to be pretty accurate when predicting the number of clicks I'll get through Overture... with the right percentage applied for the actual click-thrus vs. searches.

-Andrea

WebGuerrilla




msg:806966
 2:04 am on Dec 4, 2001 (gmt 0)


You can find several past threads that talk about the differences between the two tools here. [searchengineworld.com]

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