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Yahoo Search Marketing Pay Per Click Advertising Forum
|Overture/ Wordtracker results|
When checking the results of words searched on Overture and on Wordtracker there is a huge difference in results. Why is that?
I would think that Wordtracker would have more results than on Overture and that's no the case. Overture displayed results that were in excess of 95,499 searches.
For one, OVerture's numbers are inflated because of automated reporting programs like WPG or Top Dog.
I have found Wordtracker to be pretty accurate when predicting the number of clicks I'll get through Overture... with the right percentage applied for the actual click-thrus vs. searches.
You can find several past threads that talk about the differences between the two tools here. [searchengineworld.com]
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