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Yahoo Search Marketing Pay Per Click Advertising Forum
|Different re between plural |
I thought it didn't matter if you type in plural words or not into Overture. I am noticing that they do return different results. Am I mistaken or did they recently change plural search results?
Also, if using the GoTo/Overture tool and it displays that x amount of searches are performed for a search term, does that take into account the other search engines that use the top 3 paid listings?
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