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Yahoo Search Marketing Pay Per Click Advertising Forum

Rejected by Overture Issues
Our last pool of 300 keywords was rejected - help!

 1:47 pm on Nov 29, 2001 (gmt 0)

We have 2000+ keywords live on overture; we are a large "engineering directory" - a gateway for users to find suppliers of technical components (e. g. bearings, gears, motors etc.).

We make our money from suppliers paying to have their products listed on our service - and in exchange we let them know who is looking at their products via a registration process for users. Standard stuff.

At any rate; our content grows significantly monthly - therefore we need new eyeballs to view the content; overture has been one great way of doing this - but they rejected our last "clump" of words claiming - that since users are directed to another website/source to buy the product; we can't buy these words. It has to be either 'our' product or we should have the ability to sell it."

Any one experience this? Any suggestions around it? (hear my screaming plea for help) :-)



 2:19 pm on Nov 29, 2001 (gmt 0)

Try to make highly optimized page for every "themed" group of keywords you want to submit, conforming with Overture current relevancy rules (you will see these on their site), then resubmit it - 90% you will have a success.
My 2 cents :-)


 2:27 pm on Nov 29, 2001 (gmt 0)

I assume that you spend a "good sum of money" at Overture.

I'd write to advertise@Overture.com and ask to be assigned an account executive. Ask to determine what is the best way to deal with this situation.

Don't know what the current minimum is to be assigned an account exec.



 3:36 pm on Nov 29, 2001 (gmt 0)

We spend in excess of $10K monthly.

We have an account rep and went over her head to Director of Client Relations - I think all we did was piss off some people.

The biggest problem right now is that the editors would not allow keywords for companies that host "3rd Party content". In other words they are labeling us as a "affilate website" - we make money for delivering a visitor to another website for our clients; I believe Overture's partners view us as competitive to what they want to do. In other words; overture is finding a way to weed out "aggregators" of info and marketplaces - afterall; they'd rather have the individual websites bidding and building up CPC.

However, they are missing the value add we give to the audience we reach. Wierd.


 3:53 pm on Nov 29, 2001 (gmt 0)

My guess is that Overture is prepairing for The NPD Group Winter Survey [iredge.com]

I can't go anywhere on the WWW without hearing about KW rejections.

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