mike - the options been there for a while (months), though we've chosen not to use it yet. with a lot of keywords, you invariably end up getting some weird-reading titles and descriptions.
the wildcard thing would be WAY less of an issue if they'd just change things around to allow individual titles/descriptions per keyword, in a manageable fashion. in my opinion, the "grouping" feature for kws under shared t/ds is FindWhat's major drawback.
wanna know why? cuz it screws up conversion tracking. for other engines, i can monitor clicks and conversions PER KEYWORD; for FindWhat, i can only monitor groups of terms. this makes management and fine tuning infinitely more difficult, cuz its much more difficult to identify the poorly performing terms - and remove them to improve ROI - in a big batch of terms.
we've asked, and they say they're willing to do individual keywords with individual t/ds, but their system just isnt designed to MANAGE this sort of setup efficiently. can you imagine managing 100s or 1000s of keywords with their interface, where you only see/manage 1 kw at a time???
in my opinion, findwhat is doing themselves a disservice with this configuration, in the long term. without the ability to fine tune, i'm more likely to "throw out the baby with the bathwater" if the results don't look good. and folks keeping a close eye on ROI are the ones FindWhat REALLY wants to keep (think advertisers with deep pockets).