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Yahoo Search Marketing Pay Per Click Advertising Forum

    
FindWhat.com has an option
to "term" titles, and descriptions.
Mike_Mackin




msg:802855
 2:54 pm on Nov 27, 2001 (gmt 0)

FindWhat.com has an option to "term" titles, and descriptions. This process allows every term under a listing to appear in the title, and description.

For example, in your account, your title could appear as this:
Find $(term)$ at FindWhat.com
In the listings, it would appear with the search term in place of $(term)$
Find products at FindWhat.com

[per an Email] Quick Tip: To increase your click-throughs, use the Term feature in your listing profile information. This option automatically places your selected search terms in your listing title and/or description. Research shows that click-throughs increase an average of 50% when the search term is included in the website listing title.

*** How long has this been an option?

 

seoboy




msg:802856
 6:42 pm on Nov 27, 2001 (gmt 0)


mike - the options been there for a while (months), though we've chosen not to use it yet. with a lot of keywords, you invariably end up getting some weird-reading titles and descriptions.

the wildcard thing would be WAY less of an issue if they'd just change things around to allow individual titles/descriptions per keyword, in a manageable fashion. in my opinion, the "grouping" feature for kws under shared t/ds is FindWhat's major drawback.

wanna know why? cuz it screws up conversion tracking. for other engines, i can monitor clicks and conversions PER KEYWORD; for FindWhat, i can only monitor groups of terms. this makes management and fine tuning infinitely more difficult, cuz its much more difficult to identify the poorly performing terms - and remove them to improve ROI - in a big batch of terms.

we've asked, and they say they're willing to do individual keywords with individual t/ds, but their system just isnt designed to MANAGE this sort of setup efficiently. can you imagine managing 100s or 1000s of keywords with their interface, where you only see/manage 1 kw at a time???

in my opinion, findwhat is doing themselves a disservice with this configuration, in the long term. without the ability to fine tune, i'm more likely to "throw out the baby with the bathwater" if the results don't look good. and folks keeping a close eye on ROI are the ones FindWhat REALLY wants to keep (think advertisers with deep pockets).

seoboy

Mike_Mackin




msg:802857
 7:43 pm on Nov 27, 2001 (gmt 0)

"throw out the baby with the bathwater"

or just turn the ad off and think about it when ya have the time :)

smc_one




msg:802858
 3:34 am on Nov 28, 2001 (gmt 0)

I agree seoboy... I ended up writing a script to parse the keywords from the referer info, then append it to a tracking id to be appended to the destination url. I know that was totally greek.

In simpler terms, I have Findwhat links going directly to a script ( That still allows use of the "Back" button )

If someone were to click your link using the search term "red toy barn"

Then a cookie would be added to their pc with a value of:

FINDWHAT__KW_red_toy_barn

This cookie can be retrieved later when they eventually get to a webform or shopping cart/etc. Now I will know from each buyer exactly what keywords they typed in get to my PPC link.

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